Matt 'Dappz' McGuckin, founder of Dappz Sports brought something new to TikTok that his followers simply couldn't ignore. What began in 2019 is now the largest cross-platform sports and entertainment media company in the trading card and signed memorabilia space. Dappz helped pave the way for the live commerce niche itself. As one of the first to sell live on TikTok, Dappz Sports saw the opportunity before it gained in popularity and is experiencing impressive growth today.
Matt McGuckin started with 1 stream in his bedroom when he started Dappz Sports. Now, he's operating 6 streams in 2023. He's seen a significant response from his audience, enabling him to triple sales from 2022 (6M EOY) to 2023, where he's projected to bring in over $20 million EOY. His company Dappz Sports is currently one of the two top sellers on TikTok - something that attests to the extraordinary value its livestream content provides for an unignorably interested fanbase.
In addition to having a strong presence on TikTok, Dappz has formed strong relationships with forces in the e-commerce and trading cards industries. He and his team have created content for eBay, Topps, Fanatics and other brands, and he's known as a leader and innovator in the trading card hobby.
In an announcement shared by his company, Dappz spoke about the hurdle his company is set to leap over this year. "We set our sights on doing ambitious things and hitting new heights this year. The $20 million milestone is simply a reflection of our commitment to innovation, customer engagement, and pioneering trends that move the e-commerce landscape forward." He followed that acknowledgment by saying, "Our new partnerships and forged relationships with brands such as eBay, TikTok, Fanatics and more solidifies our status as a leader in the trading card hobby, collectibles, and soon-to-launch consumer products streams. Live shopping is here to stay and we're proud to have brought it to the masses in a way that resonates with others in the space now taking notice."
Now, Dappz Sports is an unrivaled leader in TikTok shopping for collectibles. The company specializes in creating unique and undeniably different content that makes fans and followers continue to come back. Live shopping has catapulted Dappz Sports to the top, earning the attention of prominent industry figures like Gary Vee and Steve Aoki.
Dappz Sports is now running multiple, 24/7 online live streams that can be accessed across the globe. They've invited celebrities, star athletes, and icons to join their streams as guests to give fans the engagement and experience they're looking for.
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