TikTok Enhances Content Creation with Direct Post Feature from Adobe and More

Quincy Jon, Tech Times 10 October 2023, 04:10 pm

(Photo: NHAC NGUYEN/AFP via Getty Images) The logo of the social media platform TikTok is displayed on a mobile phone in Hanoi on October 6, 2023. Social media platforms operating in Vietnam including TikTok and Facebook removed nearly 800 posts containing "false or anti-state" information over the course of a month, state media said on October 6, citing government figures.

TikTok now lets users smoothly post content from popular editing applications via "Direct Post". This link includes popular programs including Adobe Premiere Pro and Adobe Express, as well as Twitch, SocialPilot, and ByteDance's CapCut.

Direct Post aims for third-party app developers seeking closer ties to TikTok. It expands on the "Share to" links that TikTok already offers, which let third-party apps post content to TikTok along with hashtags, per TechCrunch.

The versatility of Direct Post is what distinguishes it from other online content creation tools. Users can use features of their chosen editing tools, such as adding subtitles, customizing audience settings, and more, in addition to publishing material straight to TikTok. Once these settings are complete, users may quickly and easily send the data to TikTok with only one click. Additionally, this capability enables long-form video artists to use social media management tools to plan their material for posting on TikTok.

A Huge Boost for TikTok Users

This latest improvement puts TikTok in a better position to take advantage of developments in the larger creative app market, especially those that use AI technology for video editing.

Creators just need to verify their TikTok account within the third-party app to use Direct Post. Before giving its app partners access to Direct Post's Content Posting API, TikTok thoroughly checks and validates them. Adobe Premiere Pro, which has AI-powered video editing capabilities, and Adobe Express, a lightweight AI-powered creativity program, will be made available by Adobe, a significant participant in this endeavor.

Deepa Subramaniam, vice president of marketing for Adobe's Creative Cloud, emphasized the value of real-time content publication and efficiency for artists. In Adobe Express and Premiere Pro, the Direct Post function promises to speed up uninterrupted content creation.

"Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints," the Adobe executive said, as quoted by Engadget.

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This connection will also be helpful to Twitch streamers because they may utilize the Clip Editor on Twitch to change their videos to portrait mode for direct distribution on TikTok. In order to continue editing, they also have the choice to export their portrait clips to TikTok as drafts.

Social media marketing platform SocialPilot now supports Direct Post, giving professionals, groups, businesses, and agencies the option to automate their social media posting.

Soon, TikTok intends to increase support for its API by adding picture capabilities. With the latest upgrades in its features, TikTok's capacity for content creation and sharing is improved, and popular editing applications are more closely integrated.

TikTok Still Having Issues with the US Government

While TikTok keeps innovating, it still has problems in Washington. Earlier this year, there was bipartisan support for outlawing the Chinese-owned app owing to national security concerns. However, legal issues have impeded President Joe Biden's scrutiny of the widely used social media platform, and US Congress keeps blocking the RESTRICT Act, a crucial TikTok bill.

According to Politico, The Biden administration is looking at alternative legislations to solve these TikTok issues as the circumstance highlights the precarious balance that must be struck between national security and the pervasive usage of Chinese digital firms in American daily life—an issue that has now entered the presidential campaign discussions.