TikTok users are in for a treat as it announced its first global music extravaganza, "In The Mix," an event that will see the app selling event tickets for the first time. To pull off this feat, TikTok has joined forces with Tickets.com.
This musical fiesta promises to bring to life the beats, trends, and experiences that resonate with TikTok's community. The star-studded lineup includes the chart-topping quartet of Cardi B, Niall Horan, Anitta, and Charlie Puth, all poised to deliver a one-of-a-kind, up-close-and-personal performance.
Adding to the musical feast, emerging talents Isabel LaRosa, Kaliii, LU KALA, and Sam Barber, who are part of TikTok's budding artist program, TikTok Elevate, will also grace the stage. The event is set to capture the essence of TikTok's For You feed, with a medley of activities inspired by the community's trends.
Streaming via TikTok LIVE
"In The Mix" will take center stage at Sloan Park in Mesa, Arizona, on December 10. The event will be globally streamed via TikTok LIVE, ensuring fans worldwide can revel in this specially curated show featuring creators and showcasing highlights from the past year.
Renowned director Hamish Hamilton and Done+Dusted have tailored the live video and event production to fit TikTok's distinctive vertical format.
"No other platform mixes music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community," Paul Hourican, TikTok's Global Head of Music Partnerships and Programming, said in a press release.
"I love TikTok because it allows me to truly connect with the greatest fans in the world on a real level. I can't wait to see y'all in person at TikTok in the Mix. Arizona, get ready to party with me!" Cardi B added.
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Featured Artists on the TikTok Event
Cardi B, with over 23.6 million followers and 29.6 billion #cardib views on TikTok, has notably influenced trends on the platform. Her hit track "Up" sparked a viral trend in 2021, garnering over 1.3 million videos wherein fans showcased their creativity and dance skills.
Niall Horan, an Irish singer-songwriter, maintains an engaged community of six million followers on TikTok. His interactive engagement with fans through features like Duet and Stitch has solidified a dedicated following.
Brazilian artist Anitta, boasting over 22.7 million followers and 21.3 billion views, often shares her intricate dance routines and provides a behind-the-scenes look at her performances.
Charlie Puth, known for posting his musical and creative process, connects with 22.1 million fans on TikTok. He frequently teases unreleased sounds, generating anticipation for his upcoming releases.
Pre-sale tickets for "In The Mix" will be exclusively available on TikTok, with a special code for followers of the headline artists starting from October 27. The general sale opens on November 2. The event is open to all ages, with minors under 18 required to be accompanied by an adult.
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