In what was supposedly a record-breaking Guinness achievement and celebration of the company, Peloton faced technological issues, particularly with server problems which ended its "Turkey Burn" leaving customers frustrated. This annual Thanksgiving event by the company did not turn out the way they planned it to be as it faced difficulties that did not allow users to participate.
Peloton's Turkey Burn Faced Server Issues That Left Out Users
(Photo : Ezra Shaw/Getty Images)
Peloton invited the world to join the Turkey Burn, its annual Thanksgiving ride which started ten years ago, offering a live spin class for users. However, it did not go as planned as it faced technical difficulties earlier today, with many users complaining in the post's comment section that many were not able to participate in the live class, with some claiming other classes cannot be loaded.
One of Peloton's goals is to beat the Guinness world record for the Largest Live Cycling Class in this year's attempt via Turkey Burn, and while the company claimed that it secured the record, many customers were not happy.
The Peloton Status site claimed that the issue centered on the Live-Classes feature, and it is also where the company held the said Turkey Burn.
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Peloton CEO Apologizes, Offers On-Demand Experience
Peloton CEO Barry McCarthy claimed that despite these issues, 37,000 users were able to join the Turkey Burn, but did not reveal how many people tried to participate and failed to do so. The Verge reported that Peloton and McCarthy issued an apology to the affected customers, with the event overwhelming its technical infrastructure.
Now, Peloton is offering an on-demand version of the Turkey Burn for those who missed out on to experience.
Peloton and Its Previous Controversies
2021 was a dark year for Peloton, as the company faced massive complaints and lawsuits from customers who claimed that their training and exercise equipment caused injuries. Moreover, this caught the attention of the Securities and Exchange Commission (SEC), with federal investigations looking into their technology with a massive question on its safety.
These events led to a meltdown by the company, and its value dropped from $50 billion to only $8 billion in 2022, with a possible sale of Peloton to the likes of Amazon and Nike. Moreover, as part of its cost-cutting measures, Peloton cut down 20 percent of its workforce last year, with the previous CEO stepping down from his post after the controversies.
Since then, Peloton has built itself up again to be a trusted company that offers improved safety and care for all its users until another incident with its Thanksgiving event. While nobody was injured in the latest Turkey Burn, it left customers dissatisfied with what it offered at the event, in a supposed record-breaking feat by the company and its entire community.
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