Instagram has recently unveiled its latest innovation, an AI-powered background editing tool, exclusively available to its U.S. user base, TechCrunch reports.
This feature, announced by Meta's lead for generative AI, Ahmad Al-Dahle, via Threads, allows users to effortlessly transform their images' backgrounds through prompts, paving the way for immersive and creative storytelling within Instagram Stories.
Instagram’s AI-powered background editor
How the Feature Works
Al-Dahle tells us that upon tapping the newly integrated background editor icon, users will encounter a spectrum of ready-made prompts, ranging from "On a red carpet" to "Being chased by dinosaurs," enabling instantaneous alterations to their visuals.
Beyond these preset options, users also have the liberty to craft their unique prompts, fostering limitless possibilities for personalization and creativity.
What sets this feature apart is its interactive nature. Once a user shares a Story with the AI-generated background, an enticing "Try it" sticker beckons viewers to partake in the creative process themselves.
This collaborative element fosters a dynamic storytelling environment, sparking engagement and participation among Instagram's vast user community.
Social Media Giants Race for AI Tools
This move follows Snapchat's recent foray into AI-generated image tools and prompt-based backgrounds, as well as the competitive strides within AI-driven visual manipulation.
Amazon has also recently introduced an AI tool for Amazon Ads users to enjoy. Its new AI will assist users in enhancing images to give them a better look when using them for product advertisement, offering generative features to fill in the gaps.
The race to provide users with innovative, AI-powered creative tools appears to be heating up, with social media giants competing to capture their audiences' imaginations.
More AI Tools from Meta
Furthermore, this announcement follows Meta's overarching commitment to AI integration across its suite of platforms.
Previous initiatives, such as the launch of 28 AI-powered characters across WhatsApp, Messenger, and Instagram, as well as the standalone AI-image generator Imagine with Meta, demonstrate Meta's commitment to leveraging AI capabilities for enhanced user experiences.
In parallel, Meta, Instagram's parent company, is set to revolutionize creator tools, unveiling a suite of comprehensive features aimed at empowering content creators to manage their accounts more efficiently.
This suite encompasses enhanced spam detection mechanisms, enforcement transparency, bulk removal options, and proactive content guidance, all geared toward mitigating spam, fake followers, and potentially harmful content.
The intent behind these tools is crystal clear: to grant creators greater autonomy and control over their platforms, freeing them from the shackles of moderation and enabling a laser focus on content creation and audience engagement.
The emphasis lies not only on equipping creators with powerful moderation tools but also on fostering a safer and more conducive environment for creativity to thrive.
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