TikTok has recently introduced a new initiative aimed at rewarding creators who produce longer content.
The newly launched Creator Rewards Program is designed to incentivize users to create videos that are longer than one minute, with a focus on originality and audience engagement.
WASHINGTON, DC - AUGUST 07: In this photo illustration, the download page for the TikTok app is displayed on an Apple iPhone on August 7, 2020, in Washington, DC. On Thursday evening, President Donald Trump signed an executive order that bans any transactions between the parent company of TikTok, ByteDance, and U.S. citizens due to national security reasons. The president signed a separate executive order banning transactions with China-based tech company Tencent, which owns the app WeChat. Both orders are set to take effect in 45 days.
TikTok Launches Creator Rewards Program
The program, previously known as the Creativity Program during its beta phase, has seen significant success, with total creator revenue increasing by over 250% in the last six months.
This surge in revenue has led to a nearly doubled number of creators making $50,000 each month. Such substantial growth highlights the potential for creators to monetize their content on TikTok.
One of the key aspects of the Creator Rewards Program is its emphasis on rewarding high-quality, original content. TikTok aims to encourage creators to produce engaging videos that resonate with their audience, thereby enhancing the overall user experience on the platform.
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More TikTok Subscription Features
In addition to the Creator Rewards Program, TikTok is expanding its subscription features to include non-live creators.
Previously available only to live streamers, the subscription feature offers exclusive benefits such as badges, personalized emojis, and exclusive content.
This expansion aims to provide more creators with opportunities to connect with their audience and generate additional income.
The decision to reward longer videos comes as TikTok users increasingly embrace this format.
According to internal data, users now spend 50% of their time watching longer content on the platform, with a viewership of longer videos rising by nearly 40% over the last six months.
This trend underscores the growing demand for longer-form content on TikTok.
Supporting Content Creators
TikTok has launched the Creator Academy to support creators in navigating these changes and maximizing their earning potential.
This comprehensive education hub provides creators with resources, courses, articles, videos, and insights to help them succeed on the platform.
With the Creator Academy, creators of all levels can access valuable information to enhance their TikTok journey.
Overall, introducing the Creator Rewards Program and expanding subscription features reflect TikTok's commitment to supporting its creator community.
TikTok aims to empower creators to turn their passion into a lucrative career by incentivizing longer-form content and providing additional monetization opportunities.
In Other News
Lawmakers are proposing new regulations that would control how app stores handle TikTok. This bipartisan bill seeks to prevent app stores and web providers from distributing TikTok unless it loses connections with its Chinese parent firm, ByteDance.
The initiative, which has the support of 19 lawmakers, wants to prohibit the distribution of ByteDance-controlled apps, such as TikTok, until they break ties with the Chinese tech giant.
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Related Article: Proposed Bipartisan Bill Aims to Sever TikTok's Ties with App Stores
