Samsung Galaxy S23 Will 'Likely' Deny Galaxy A55's US Launch: What Does This Mean?

Joseph Henry, Tech Times 15 March 2024, 11:03 am

Samsung has officially confirmed that the Galaxy A55 won't be available in the US, redirecting potential buyers to the Galaxy S23 and S23 FE instead.

The pricing of the S23 models, starting from $534, closely aligns with what the Galaxy A55 would have cost, indicating Samsung's aim to offer more powerful specs without cannibalizing sales of older models.

Shift in Strategy

Samsung Galaxy S23 Will 'Likely' Deny Galaxy A55's US Launch: What Does this Mean? — Samsung Galaxy A55 is finally ready for launch, but it's not coming to the US anytime soon. The reason? The Galaxy S23 is also here.
(Photo : Kawal Dhillon from Unsplash)

If you pay closer attention to the Galaxy S23 and Galaxy S55, their specs are somewhat close. However, Phone Arena notes that the former is simply superior when it comes to chipset.

Aside from that, Galaxy S23 is more favored by many since it has other bonus features including an 8K video recording and wireless charging.

In a notable shift, Samsung plans to introduce the Galaxy A35 to the US market, signaling a change in its A-series strategy. Previous models like the A50, A51, A52, A53, and A54 saw official releases in the US, while the A34 and A33 never made it stateside.

Samsung Confirms Galaxy A55 Won't Launch Soon

A Samsung representative confirmed the arrival of the Galaxy A35 in the US, emphasizing the company's commitment to providing more details soon. However, they clarified that the Galaxy A55 won't be part of their current lineup.

Why is Galaxy A55 Not Included in the Lineup

While the exact motive behind this decision remains vague, Samsung appears to position the Galaxy S23 and S23 FE as budget-friendly alternatives to the flagship models, sidelining the Galaxy A55.

Analysis of the Lineup

Comparing the pricing of the Galaxy A54 and A55 in Europe and the US suggests potential concerns about sales cannibalization within Samsung's lineup.

With the A55's European price translating to a figure close to the S23 FE's $599 tag, the latter becomes a more appealing option, boasting superior features like a Snapdragon processor and wireless charging, per Android Authority.

Galaxy A35: The Bright Spot

Despite the absence of the Galaxy A55, Samsung enthusiasts in the US have something to look forward to with the Galaxy A35. This device marks the return of the A3x series to the US market, offering an array of impressive features at a competitive price point.

Features and Specs of the Galaxy A35

The Galaxy A35 sports a premium design, featuring a modern punch-hole cutout, a glass back, and Gorilla Glass Victus+ protection. Its 6.6-inch Super AMOLED display with a 120Hz refresh rate ensures a smooth viewing experience.

Powered by the Exynos 1380 processor, the A35 offers 6GB or 8GB of RAM and 128GB or 256GB of storage. A powerful 5,000mAh battery with 25W fast charging capability keeps the device running efficiently.

Camera enhancements include a 50 MP main camera with OIS, complemented by an 8MP ultrawide camera and a 5MP macro lens. The phone also features a 13MP selfie camera.

Equipped with Samsung's One UI 6.1 software and guaranteed to receive four Android OS updates, the Galaxy A35 is poised to make a splash in the US market with an estimated price tag of $400 upon its release.

Meanwhile, here are the best screen protectors for your Galaxy S24 Ultra.