An Apple study delving into an AI system dubbed the "MM1," could have reportedly revealed the tech giant's future AI models and ongoing efforts to integrate AI into its future products and services. 

Apple researchers claim to have created "MM1, "a family of multimodal models or artificial intelligence systems capable of simultaneously interpreting and producing various data, such as text and images.

Apple Faces Scrutiny Over iOS Web Apps in EU

(Photo: Laurenz Heymann from Unsplash) Apple's attempt to kill web apps for EU users has quickly attracted the attention of the European Commission, which plans to investigate the tech giant's decision.

According to the Apple study, MM1 can specifically count things, adhere to custom formatting, execute OCR, reference specific portions of the photographs, exhibit word knowledge and common sense about commonplace objects, carry out simple math operations, and follow directions and reasoning across images. Capabilities all current AI models in the market have.

The study suggests the potential advantages of such a system for Apple's upcoming Macs, iPhones, and Siri voice assistant devices. It comes just before Apple is anticipated to reveal several brand-new AI features at its June developer conference.

Read Also: Apple iPad 2024 Delay: Arriving in April, Not March-but Why? 

Apple, Google, OpenAI Integration

However, it appears that Apple and Google have struck a partnership, suggesting that Apple's AI efforts may not yet be as far as the company would like. Tech Times recently reported that Apple is considering integrating Google's Gemini AI engine, which includes chatbots and other AI tools, into its next iOS 18 features and future iPhones through licensing.

Apple, Google, and OpenAI are reportedly in talks about integrating cutting-edge AI capabilities into Apple's well-known iPhone. The goal is to integrate state-of-the-art AI capabilities into the iPhone OS; however, no final branding or phrases have been decided upon.

Although talks are continuing, an agreement is not anticipated to be announced until June, which happens to be the month of June when Apple has its yearly Worldwide Developers Conference (WWDC). The length of time it has taken to announce a deal emphasizes how difficult the negotiations are and how crucial it is to come to terms that will benefit all sides. 

The iPhone software's integration with Google's Gemini AI could pave the way for future advancements in AI capabilities on Apple devices. Moreover, OpenAI's ChatGPT model is considered part of Apple's AI augmentation efforts. 

Apple AI Integration

Apple has mainly been left out of the discourse as more tech businesses invest billions of dollars in creating and implementing artificial intelligence, even though many other tech companies have already achieved significant progress in this area. If Apple and Google partnered, Apple would be thrown into the escalating AI arms competition. 

The iPhone's integration of Google's AI technology may have advantages, but such alliances risk regulatory scrutiny. Antitrust concerns have been raised against Apple and Google, especially in relation to their current search cooperation.  

Related Article: Apple Claims It Complied with EU's DMA Despite Criticisms from Big Tech

Written by Aldohn Domingo

(Photo: Tech Times)

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
Join the Discussion