Frustrated by the complexity of existing cryptocurrency platforms, Lani Dizon and Anthony Diaz envisioned a future where digital currency was as easy to use as swiping a credit card. This desire for user-friendliness became the driving force behind RYO, a digital currency designed to bridge the gap between traditional finance and the potential of crypto. The name itself, RYO, reflects a commitment to the Japanese market, paying homage to the historical Japanese currency, the ryō.

RYO prioritizes user education as it recognizes the often-daunting complexity of navigating the crypto space. The educational initiatives of the team, delivered via seminars and influencer networks, empower users with the knowledge to confidently navigate the world of cryptocurrency. Moreover, the innovative LIFE Wallet simplifies crypto transactions, aiming for a seamless experience akin to using traditional payment methods.

All-in-One LIFE Wallet

The LIFE Wallet is a customizable platform that can be branded for any organization, even global initiatives. This versatility, combined with its powerful features, makes LIFE Wallet a leader in cryptocurrency technology.

Here's what sets LIFE Wallet apart:

• Ultra-Fast E-commerce Transactions: Make quick and easy purchases with your crypto using the LIFE Wallet.
• Large Value Transactions: The LIFE Wallet can handle even the biggest transactions securely.
• Exchange Functions: Buy, sell, and trade various assets directly within the LIFE Wallet, including fiat currency, foreign exchange, and even commodities.
• Silicon Valley technology: the LIFE Wallet has been built with bank-level security for ultra-secure transactions.

The Global Mall

RYO fosters trust and real-world use cases by establishing a network of merchants, allowing users to spend their RYO coins on everyday purchases under one roof.

The Global Mall is a central feature of the RYO ecosystem. It's an intuitive e-commerce platform that offers a simple, fast, and convenient way to buy and sell goods and services. Here's what makes it stand out:

• Fusion of Innovation and Convenience: A wide range of merchants can offer their products and services in Global Mall, embracing the digital revolution.
• Seamless Transactions: Users can access the Global Mall directly from their LIFE Wallet and pay with digital assets (BTC, ETH, RYO) or traditional methods (credit/debit cards).
• Quick and Easy Account Management: Account creation and management are streamlined for both merchants and customers.
• Secure Crypto Payments: Merchants can safely receive crypto payments and manage customer orders through a secure online portal.
• Flexible Payment Options: LIFE Wallet users can pay using various methods (BTC, ETH, RYO, credit/debit cards).
• Instant Funds: Merchants receive funds instantly with each customer purchase.
• Reduced Fees: Users benefit from lower fees when RYO is used for purchases.

Building Trust and Credibility in Japan's Crypto Market

With its years-long preparation for regulations, RYO has also acquired the first and only crypto ATM license to build an ATM network in Japan. What's more, RYO's success in navigating the highly regulated Japanese market boasts the approval from the Japanese Financial Services Agency (FSA) and the Japan Virtual Currency Exchange Association (JVCEA), paving the way for a trusted and compliant operation within a strict regulatory environment. 

Currently, there are two RYO ATMs in Japan. Zenza Capital has ordered 50 more, which will be rolled out this year. Their goal is to roll out at least a minimum of two to three hundred this year, and fifteen hundred more by the end of 2025. RYO already has franchise companies that are interested in having the crypto ATMs at their sites-your favorite merchants, from restaurants, bars, to retail stores.

Zenza Capital's RYO has even successfully secured a trademark for their name in Japan, which is a significant achievement similar to securing a trademark for the "US Dollars."

Additionally, building a strong community is paramount to RYO's success. They leverage referral reward programs to incentivize existing and future users to share RYO with their networks, fostering organic growth. This will basically let anybody be able to earn 5% in cash and 5% ryo coin through sharing convertible bonds. Also, during the conversion event, they're going to be able to choose between getting real tokens or getting equity in the company.

The future holds immense promise for RYO. Looking ahead, they plan to leverage their existing network of over 500,000 entrepreneurs, including Club Sparkle, to promote RYO further. This vast network provides a springboard for global expansion, bringing user-friendly crypto solutions to a wider audience. 

Quality, reputation, and innovation will continue to guide RYO's future endeavors, ensuring they remain a leader in the evolving digital currency landscape.

Global Focus with Regulatory Backing

While initially planning a Japan-first launch, RYO has shifted its focus to the global market following consultations with regulatory bodies like the FSA and JVCEA. This global focus aligns with Japan's cautious approach to being an early adopter.  RYO's commitment to compliance is further demonstrated by their success in navigating the highly regulated Japanese market, securing a trademark for their name and gaining approval from the FSA and JVCEA.

Building a Strong Community

RYO recognizes the importance of building a strong community tailored to the Japanese market. Like many crypto ventures, they're prioritizing establishing a presence on popular platforms like Instagram, Discord, and Twitter, which are more common in the global crypto community. This targeted approach aims to create a thriving community where not only Japanese but also an international community of users feel comfortable and engaged with RYO.

Zenza Capital's RYO is positioned to democratize finance by prioritizing user-friendliness, security, flexibility, education, regulatory compliance, and community building. Their planned launch between April and May of this year marks the beginning of a gateway to a simpler and more accessible financial future for everyone.