GTX Solutions, a San Diego-based firm founded in late 2023, specializes in making customer data actionable for organizations. The company focuses exclusively on helping businesses implement and optimize Customer Data Platforms (CDPs) that consolidate disparate data streams into unified customer profiles. These profiles enable personalized marketing, analytics, and product optimization, addressing one of the most pressing operational challenges facing large organizations today.
Companies across retail, healthcare, finance, and travel are increasingly turning to CDPs like Tealium and Twilio Segment to improve customer targeting. However, deploying and configuring these platforms properly remains a technical and strategic challenge. That's where GTX Solutions comes in. The company provides CDP evaluations, technical integration, use case development, and measurement strategies, helping clients convert complex datasets into meaningful customer experiences.
A Market in Expansion
GTX Solutions has grown quickly. While the firm keeps most client names confidential, it has delivered implementations and migrations for enterprise-level brands in North America. Industry forecasts suggest their timing is favorable. According to Market Statsville Group, the North American digital transformation consulting market is projected to grow from $361.4 billion in 2022 to over $3.5 trillion by 2033, with CDPs playing a key role in this expansion.
The CDP market is expanding rapidly because of privacy regulations and because brands are under pressure to deliver smarter, more personalized customer experiences across channels. As expectations rise and legacy systems fall short, companies turn to CDPs to create unified customer views and activate data in real time. But while demand is high, success is far from guaranteed. Many organizations struggle with fragmented data, unclear use cases, and misaligned internal teams. GTX has grown alongside this market by addressing those gaps and bringing the technical expertise and strategic clarity that turn CDP investments into measurable results.
Founders with Platform-Level Experience
GTX was founded by Chris Andres and Jim Hartley, who previously held leadership roles at major CDP providers. Their combined 20+ years in data strategy, customer success, and technical integration have shaped the firm's focused direction. Andres served as global head of customer success at Tealium, overseeing recurring revenue and managing multiple operational teams. Earlier in his career, he built and sold a digital game development company, Upbuilt LLC.
Jim Hartley brings a complementary perspective. With leadership roles at Tealium and Twilio Segment, Hartley helped build some of the first strategic services teams in the CDP space. He has worked across product, services, and customer lifecycle teams, supporting startups and Fortune 500 companies. "We have seen how powerful these platforms can be, the tech is often not the problem, it's the gap between strategy and execution," Hartley said. "We built GTX to close that gap and help brands get real value from the platforms they've already invested in."
Rethinking Delivery in Consulting
A common frustration with large consultancies is the bait-and-switch: senior leaders sell the work, then junior staff show up to deliver it. GTX Solutions takes a different approach. Every engagement is led by experts who have used the platforms they implement, bringing a level of depth and speed that generic teams can't match.
The firm's delivery model emphasizes lean, high-impact teams, clearly defined milestones, and collaboration over headcount. Instead of layering new systems on top of broken processes, GTX embeds customer data strategy into the company's existing infrastructure, building internal alignment, strengthening operational capabilities, and creating a foundation for long-term success.
"The challenge usually is not the technology," said Andres. "It is the structure around it. Companies have the tools, but the data is still fragmented or disconnected from marketing goals. We help them connect the dots, in the tech, in the teams, and the results."
Addressing a Data Skills Gap
Part of GTX's success can be attributed to its ability to fill a technical knowledge gap in enterprise organizations. As the CDP market matures, companies recognize that these platforms require strategic planning and in-depth configuration. Generic implementation plans often fail to unlock advanced features like identity stitching, event-based segmentation, and predictive activation.
By specializing, GTX avoids trying to scale across unrelated services. Their engagements typically begin with audits and extend through integration, testing, and internal enablement. The consultancy works with tools including Snowflake, Hightouch, and Tealium, which have seen increasing adoption among brands managing complex customer journeys.
Staying Focused on Specialization
While many consulting firms offer broad services, GTX Solutions continues to focus on its core expertise, making customer data work across complex ecosystems. Its short and medium-term priorities include expanding technical services, growing its roster of enterprise clients, and amplifying its voice through thought leadership and industry engagement.
Rather than chasing scale for scale's sake, GTX remains committed to doing high-impact work with the right partners. "We are not trying to be everything to everyone," said Andres. "Our focus makes us effective, and it is what our clients return for."
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