How CoinsBee Quietly Became the Amazon of Crypto Shopping — Now Offering Over 5,000 Brands Globally

For over a decade, the crypto industry has been rich in promise but short on utility. While billions have been poured into exchanges, protocols, and tokens, one question has consistently frustrated everyday users:

Why is it still so hard to spend crypto like money?

Whether it is buying groceries, renewing a Netflix subscription, or sending a gift card abroad, the experience of using cryptocurrency for real-world purposes has lagged far behind its technical potential.

One company has been steadily working to change that. And now, it has passed a milestone that few in the industry have reached—CoinsBee has become the largest crypto gift card platform in the world, offering over 5,000 brands across more than 180 countries, all purchasable with over 200 cryptocurrencies.

Founded in 2019 and operating out of Germany, CoinsBee may not be loud, but it is proving to be one of the most practical answers to the real-world adoption question. Some now refer to it as the Amazon of crypto shopping—not because it sells everything, but because it quietly powers frictionless access to nearly everything people actually want to buy.

Built for Everyday Spending

CoinsBee was launched to address a simple pain point: the inability to use crypto for day-to-day purchases. While other projects focused on trading tools or speculative ecosystems, CoinsBee focused on usability.

With no account sign-ups, no KYC for small and mid-size orders, and no complex onboarding, CoinsBee allows users to simply choose a gift card, pay with their preferred cryptocurrency, and receive a digital code within minutes. All that is required is a valid email address for delivery.

Want to buy an Amazon gift card with crypto? On CoinsBee, that's a two-minute process—no bank needed, no fiat conversion, no waiting.

It started modestly—in 2019, the platform featured just a few dozen gift card brands and served only a handful of countries. But by prioritizing user needs, CoinsBee has grown into a global service used by over 500,000 customers, with a 4.5/5 Trustpilot rating and thousands of verified reviews.

The 5,000-Brand Milestone

In 2025, CoinsBee officially surpassed 5,000 brands supported on its platform—marking a major milestone for both the company and the broader vision of real-world crypto utility.

CoinsBee's catalog spans a wide range of use cases, reflecting how deeply integrated digital spending has become across everyday life. Users can redeem crypto for essentials like mobile top-ups, grocery deliveries, or ride services, as well as for lifestyle and leisure, including streaming subscriptions, video games, and fashion.

The platform includes global retail giants such as Amazon, Apple, and eBay, alongside entertainment staples like Netflix, Spotify, and PlayStation Network. For travelers, options like Airbnb, FlixBus, and Hotels.com make it possible to book trips using crypto directly, while digital shoppers can access gift cards for electronics, clothing, and home goods through brands like MediaMarkt, H&M, and Nike.

Notably, CoinsBee also enables users to donate to major global charities, including UNICEF, the Red Cross, and WWF, adding a social impact dimension to crypto usage.

This broad mix of categories—from food and fashion to transport, subscriptions, and donations—ensures that users across different regions and lifestyles can find services that match their needs.

Building the Infrastructure Layer for Crypto Commerce

CoinsBee is evolving into more than a crypto gift card platform—it is positioning itself as a core infrastructure layer for crypto commerce. With established integrations including Binance Pay, Crypto.com Pay, Gate.io, and Bitcoin.com, CoinsBee already offers seamless payment experiences for users on some of the largest platforms in the ecosystem.

As new crypto payment gateways emerge, this trend is accelerating. Several top-tier exchanges have recently announced their own payment platforms, signaling a significant shift toward real-world crypto usage:

• OKX Pay was launched in April 2025, offering a self-custody crypto payment interface integrated into the OKX app.
• Kraken Pay debuted in January 2025, enabling instant transfers across hundreds of cryptocurrencies with a strong focus on cross-border peer-to-peer payments.
• Bybit Pay, launched in March 2025, introduced a suite of tools for merchants and users in regions like Southeast Asia and Latin America.

While CoinsBee is not yet directly integrated with these newer services, their arrival reinforces a broader industry trend: a wave of infrastructure investment aimed at making crypto spending intuitive, instant, and universal.

CoinsBee plans to continue expanding its compatibility with emerging payment systems. As these platforms become widely adopted across user wallets and super apps, CoinsBee aims to be available natively within them—allowing users to convert their tokens into real-world products within just a few clicks.

By combining global coverage, practical utility, and a growing set of integrations, CoinsBee is gradually becoming the retail layer that connects the expanding crypto economy to everyday life.

Looking Ahead: AI Interfaces and Smarter Crypto Shopping

While CoinsBee has built its reputation on simplicity and broad access, its next chapter is focused on innovation in user experience.

The company is actively exploring AI-powered shopping interfaces that will allow users to find, select, and complete purchases even more intuitively across platforms. These tools may include personalized gift card suggestions, automated multi-card bundles based on spending preferences, and even token-specific offers surfaced via conversational AI.

In addition, in-app shopping flows, which are designed to make the experience smoother on mobile and partner platforms, are in development. The goal is to embed CoinsBee's functionality wherever users already hold or earn crypto, whether in DeFi apps, wallets, or even gaming environments.

These next-generation interfaces are not just about style. They reflect a larger strategic move: turning crypto shopping into a seamless, intelligent process, not just a transactional one.

Quiet Growth, Real Impact

In a crypto ecosystem where many projects chase attention, CoinsBee has followed a different path: deliver value quietly, consistently, and globally. It has not issued a token, launched a speculative roadmap, or leaned on hype cycles.

Instead, CoinsBee has focused on something far more difficult and enduring: making crypto genuinely usable.

By offering over 5,000 brands, supporting 200+ cryptocurrencies, and operating in 180 countries, the company has achieved what few others have—becoming a trusted, neutral bridge between crypto and the real world.

It may not look like Amazon at first glance. But if crypto is to have its own version of a global retail engine—one that just works—CoinsBee may already be it.