If the timeshare industry were a movie, it would be part Wall Street and part Groundhog Day. On one side, you have the dream: sunset vacations on repeat, champagne by the pool, an investment in "forever memories." On the other hand, a cycle of fees, blackout dates, and buyer's remorse persists.
In 2025, nearly 9 million U.S. households still own timeshares. That is a staggering number when you consider that surveys show as many as 87 percent of owners wish they had not bought in the first place. That regret fuels a growing business model: the timeshare exit industry. It is the escape hatch for frustrated vacationers. And it is booming, fast, messy, and full of contradictions.
Among the growing roster of "timeshare exit" companies, one name keeps surfacing in Orlando, Florida: Alpha Timeshare Consultants. Some people say Alpha Timeshare Consultants can really help. Others aren't so sure. So, what is the truth?
The Business of Breaking Free
First, a bit of context. The timeshare exit sector was born out of desperation. Resorts rarely make it easy to quit. Some owners pay thousands a year in maintenance fees for properties they barely use, while resale markets are flooded with listings that cannot sell for even a dollar. That vacuum between obligation and opportunity became a business model.
There are real companies that help people get out of timeshares. They often use lawyers to discover ways around the law and talk directly to the resort. But there are also scams in the business. The FBI says that between 2019 and 2023, consumers lost more than $300 million to fake "advance fee" schemes. These are the businesses that say they can get results quickly, ask for a lot of money up front, and then don't do any genuine work.
The FTC and state attorneys general have spent years issuing warnings. If anyone guarantees freedom in 30 days, run. If they want full payment before starting, run faster.
That is the climate Alpha Timeshare Consultants stepped into.
The Orlando Operator
Alpha Timeshare Consultants, or ATC as they call themselves, was officially incorporated in Florida on July 27, 2022, listing an Orlando address on Satellite Boulevard, with a secondary office on Orange Blossom Trail. It is a part of town dotted with travel agencies and small consultancies that orbit the tourism industry.
Alpha didn't just appear overnight. The company's story goes back decades, first founded by Brandon Ubiera's father, who built his reputation helping families get out of unwanted timeshare contracts long before everything moved online. When his father passed away, Brandon took over at a young age, inheriting more than a business.
For years, Alpha existed mostly offline, serving clients through referrals, phone calls, and in-person consultations. There was no modern website, no digital marketing, no social campaigns. The firm's online presence did not truly begin until Brandon modernized the operation, rebranding it for the digital age. That is why the company often references "over 30 years of experience." It is not a marketing exaggeration. It is a nod to its family origins and the combined experience of its leadership team.
Under Brandon's tenure, Alpha Timeshare Consultants has turned that history into a differentiator. The company presents itself as an evolved version of an old-school advocacy business, blending experience with accessibility. Its process is clear: free consultations, customized strategies, and a 100 percent money-back guarantee if the client is not released from their contract within an agreed timeframe.
The Personal Motivations Behind the Company
Every industry disruptor has an origin story. For Brandon Ubiera, this is not just a business. It is a continuation of his father's mission. Taking over Alpha after his father's passing was not just about running a company; it was about honoring a purpose.
Ubiera grew up watching his father fight for consumers who felt trapped. He saw people burdened by contracts they did not fully understand, paying thousands for something that had stopped bringing joy. Those early memories left a mark. "I wanted to keep what my dad built alive, but do it better," he said in one interview, explaining how modern technology became the missing piece in an otherwise old-fashioned business.
In his book Breaking Free!, Ubiera frames the company's mission as empowerment, helping families take back control and reset financially. It is the same spirit that guided his father's early work, only now wrapped in transparency, digital tools, and nationwide reach.
His public persona reflects that lineage. He often talks about responsibility, service, and trust, the pillars he believes define both his business and his father's. That perspective shapes Alpha's culture: firm when needed, empathetic when it matters.
This personal connection adds weight to the company's message. It is not a start-up chasing market share. It is a family business that finally found its voice online. And in an industry where scams are common, a human story like that is powerful currency.
Cost and Pricing Structure
Freedom is not free, at least not in the timeshare world. While Alpha Timeshare Consultants talks up its "no upfront fee" policy, that does not mean walking away will not cost you. Like most exit firms, the money changes hands later in the process, usually once the company delivers on its promise.
So, what does it actually cost? Clients describe a range that feels familiar across the industry: somewhere between 3,000 and 7,000 dollars, depending on the resort, the number of contracts, and the complexity of the ownership structure. Some cases escalate, especially when multiple deeds or international properties are involved. The company rarely publishes hard numbers. It is always "case-by-case." That makes sense to a degree, since no two contracts are alike, but it also keeps pricing opaque.
The payment model Alpha uses is closer to a contingency setup. Instead of demanding thousands upfront, they collect only after the exit is successful. It is a marketing edge and a psychological one. Clients feel safer knowing their money is not at risk from day one. The trade-off is that the back-end fee can be higher because the company shoulders more initial risk.
That structure puts Alpha among the more consumer-friendly operators, at least compared to outfits still asking for wire transfers before they even see your paperwork. It also signals compliance with FTC guidance, which has long warned against advance-fee models in the exit space.
Still, the fine print matters. Some customers report paying for "processing" or "document prep" fees along the way, even under "no upfront" banners. Others mention financing plans that stretch the cost over several months. If you are not reading every page of your agreement, it is easy to miss how quickly a success-based model can become a series of smaller charges.
To its credit, Alpha offers a money-back guarantee, which is rare in this business. But the guarantee depends on the definition of success. If a resort drags its feet for a year or the case hits a snag, refunds can hinge on how the contract phrases "failure." Clients should ask those questions early. How long does the guarantee last, and what happens if things stall?
The promise of simplicity carries a price tag, and what you are really paying for is peace of mind, someone else to take the late-night calls, draft the letters, and deal with the fine print you once ignored on vacation.
It is not cheap, but for many owners, neither is staying stuck.
The Legitimacy Question
So, is Alpha Timeshare Consultants legitimate? By most public metrics, yes. It is a registered business with verifiable operations, a clean record, and no evidence of legal issues tied to the company. It also follows many of the ethical best practices regulators recommend: escrow or post-payment models, clear timelines, and a written guarantee.
But legitimacy in this field is not binary. It is not just real or a scam. It is about expectations versus outcomes. A company can be perfectly legal and still disappoint if the process drags on for a year or if the resort refuses to cooperate. That is where the fine print comes in.
Even guarantees often include clauses that let firms define what counts as "unresponsive" or "completed." Consumers need to read every line before signing. Transparency is not just about refund policies. It is about being honest about what is achievable.
The Bigger Picture
Alpha is not the only game in town. Dozens of firms now crowd the exit space, many with names that sound eerily similar: Freedom, Liberation, Redemption, you get the idea. The legitimate ones follow a few golden rules: no upfront payments, attorney oversight, and escrow protection. The shady ones call you first, ask for thousands, and disappear before your next maintenance bill arrives.
If you are looking to exit a timeshare, start simple. Call your developer and ask about their official release or surrender programs. Many major brands quietly offer them. If you hit a wall, then weigh hiring help, but do your homework. Check the BBB, search "company name + scam," and read at least a few posts from actual owners who have gone through the process.
The Takeaway
In the timeshare exit industry, Alpha Timeshare Consultants occupies a unique place. It carries valuable experience and operates with the transparency and tech-forward approach that modern consumers expect.
There is no evidence of wrongdoing, no record of shady dealings, only a family-run firm trying to build trust in one of the most distrusted industries in America.
Maybe that is the real story here. In an industry built on selling the dream of endless vacations, the real escape might come from something far less glamorous: paperwork, patience, and a promise kept between generations.
Because if there is one thing timeshare owners have learned, it is that getting in is easy. Getting out takes work, and sometimes, legacy.
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