Robotics companies face a vendor proliferation problem that drains engineering resources and complicates production timelines. Building an autonomous vehicle typically requires sourcing short-range sensors from one supplier, medium-range from another, and long-range from a third. Each vendor delivers data in different formats, uses separate calibration processes, and provides incompatible software interfaces. Seyond solved this by doing what established players couldn't or wouldn't: building excellent sensors across every range category.
The Silicon Valley manufacturer offers products ranging from 0.01 meters to 500 meters for detection, covering short, medium, long, and ultra-long detection requirements. Billy Evers, VP of Sales and Marketing for the Americas and APAC regions, notes that Seyond is one of the few 3D LiDAR companies offering a product in each segment. Competitors like Ouster, Robosense, and Hesai typically excel in one or two categories, forcing OEMs to manage multiple vendor relationships. Over 500 clients now source from Seyond's portfolio, with nearly 800,000 Robin and Falcon units deployed across autonomous vehicles, industrial robotics, and intelligent traffic systems by the end of 2025.
Why Multi-Vendor Stacks Fail
A robotaxi needs long-range highway detection to spot vehicles hundreds of meters ahead while traveling at speed. That same vehicle requires short-range coverage for parking maneuvers and pedestrian detection in urban environments. Warehouse robots need medium-range sensors optimized for indoor navigation. Mining equipment demands ultra-long detection across vast sites, plus durability in harsh conditions.
Sourcing these capabilities from separate vendors creates procurement complexity. Engineering teams must master multiple SDKs, fuse data from sensors with different refresh rates and resolution characteristics, and maintain relationships with separate support organizations. Supply chain managers track production schedules across three or four companies, any of which could delay vehicle launches. Software teams write custom translation layers to convert disparate data streams into unified perception models.
Seyond eliminated these friction points through full-spectrum coverage. Clients access all range categories through a single vendor relationship, unified software platform, and consistent hardware quality standards. The Robin and Falcon series products share architectural similarities that simplify sensor fusion even when platforms require multiple range types.
The Customizable Advantage
Seyond developed the first fully customizable scan pattern LiDAR sensor, allowing clients to program how the device distributes laser pulses across its field of view. Highway applications can concentrate scanning density forward to maximize distance detection. Urban delivery robots distribute pulses evenly for 360-degree situational awareness. Agricultural machinery prioritizes ground-level obstacle detection while maintaining forward visibility.
Competitors typically lock scan patterns at the factory, optimizing for specific use cases. Velodyne built a business on short-range mechanical spinning sensors. Luminar focused exclusively on ultra-long automotive applications. Seyond's programmable architecture means a single sensor type can serve multiple applications through software configuration rather than hardware replacement.
Evers explains that the company enables the perception of the 3D world in real time, enabling robotics to accurately interact with society across varied environments. That flexibility matters as autonomous platforms tackle increasingly diverse tasks. The same core sensing technology now operates in robotaxis, warehouse automation, mining operations, and smart city infrastructure.
Commercial Validation
Seyond's significant year-over-year growth is proof that customers will pay for integration simplicity. The company's December 2025 IPO on the Hong Kong Stock Exchange provided capital to sustain R&D across all four product lines rather than concentrating resources on a single segment. Competitors would need years and significant investment to replicate this portfolio breadth while maintaining performance parity in each category.
Manufacturing all sensors domestically at the only US-based 3D LiDAR production facility gives Seyond supply chain advantages that competitors lack. Contractors and infrastructure operators increasingly require domestic sourcing. Automotive manufacturers want supply redundancy amid geopolitical uncertainty. A single vendor offering a complete range coverage with secure manufacturing addresses both technical and procurement requirements.
Geographic expansion plans prioritize the Americas before moving into European and APAC markets, a strategy relying on portfolio completeness as a competitive differentiator. Sales cycles accelerate when customers evaluate a single comprehensive supplier rather than negotiate with three specialized vendors. Engineering teams deploy faster when they work with unified APIs rather than stitching together incompatible systems. Seyond built what the robotics industry needed, but the LiDAR giants never delivered.
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