Haier unveiled its Horizon Collection at Queen's House and the Royal Observatory in Greenwich on March 18, introducing premium appliances designed to store more, preserve food for longer and help households manage ingredients more intelligently.
Launched at the historic site where the world measures time, the event opened with a symbolic moment as a hot-air balloon rose above Greenwich, echoing the name "Horizon" and signaling a new benchmark in refrigeration. The setting underscored Haier's ambition to redefine how freshness is measured—not just in temperature, but in time.
The new collection is inspired by the idea of the horizon as "the edge of vision" and built around the brand's promise "Beyond What You See," combining advanced preservation technology, large-capacity storage and intelligent design for sustainability-driven home solutions. It reflects Haier's position as the world's No. 1 refrigeration appliance brand for 18 consecutive years, according to Euromonitor International.
"Haier aims to bring smart home solutions for healthier, more convenient and sustainable living across Europe," said Wu Yong, vice president of Haier Group and general manager of Haier Cooling & Cooking Appliances.
Neil Tunstall, chief executive officer of Haier Europe, added: "In the iconic setting of the Royal Observatory Greenwich, we unveiled the Horizon Collection—a breakthrough refrigerator range that redefines how we preserve food for modern living. Horizon represents a new benchmark in food preservation, designed to slow the effects of time and protect what matters most: taste, texture and nutritional value."
Beyond Time: 4-D Professional Preservation
At the heart of Horizon is Haier's 4-D Professional Preservation technology, built around four key dimensions: temperature, humidity, sterilization and magnetic preservation. Together, these systems are designed to extend the lifespan of food while preserving its nutritional value.
The refrigerator is the first to be launched in full alignment with IEC 63169, the world's first international standard dedicated to food preservation in refrigeration, helping establish a global benchmark for performance and transparency.
Air Surround cooling maintains stable temperatures by circulating air gently around food, while the Active Fresh Zone maintains around 90% humidity to keep fruit and vegetables fresh for longer.
Meanwhile, ABT Pro sterilization technology releases negative oxygen ions to eliminate up to 99.99%¹ of bacteria and odors within the airflow system.
Horizon also incorporates Nutri Bank magnetic preservation, which stores meat and seafood at precisely controlled temperatures while preventing ice crystal formation that damages food cells. Independent testing confirms a protein retention rate above 95% after 10 days², extending meat freshness up to five times longer³ compared with conventional refrigeration.
Beyond Intelligence: AI-Powered Food Management
Horizon extends beyond preservation into intelligent food management. The Smart Window interface allows users to view contents without opening the door, reducing cold air loss while improving visibility.
Behind the interface, the AI Food Care system identifies ingredients, tracks storage duration and sends timely expiry reminders, helping households reduce waste and optimize usage. Features such as the Advanced Drink Assistant and integrated PureSpace Ice Maker further enhance convenience while ensuring ice remains free from odor contamination.
Together, these features transform the refrigerator into a connected kitchen hub, aligning with the Horizon promise: "Beyond What You See."
Beyond Space: 700L Boundless Capacity
At its core, Horizon is designed to solve one of the most immediate challenges in modern households: space. With a 700-liter capacity, the refrigerator offers the largest storage volume in its class within a standard footprint, made possible by advanced foaming technology and a compact compressor design.
Former Liverpool F.C. player Glen Johnson joined the stage to showcase the refrigerator's "Boundless Capacity," revealing that a single Horizon unit can hold the equivalent of 38 grocery bags.
This allows families to manage weekly shops, bulk storage and entertaining without compromise. Flexible cantilever shelving, deep door bins for large bottles and clearly defined storage zones enable users to organize food more efficiently, reducing the likelihood of forgotten or wasted items.
Commitment to Sustainable Living
The broader relevance of Horizon lies in its potential to address food waste. According to UNEP, households generated 631 million tonnes of food waste in 2022, accounting for 60% of the global total.
By extending the lifespan of fresh produce, preserving nutrients in meat and improving food visibility and management, Haier positions advanced refrigeration as a practical solution to reducing waste at the household level.
During the event, Haier announced its participation in a European anti-food-waste initiative, alongside the donation of freezers to support food redistribution programs in partnership with The Felix Project and FareShare.
Haier and the Royal Greenwich Museum also established a one-year official partnership, reinforcing the connection between innovation, sustainability and one of the world's most historically significant scientific landmarks.
The Haier Horizon Collection is available now. For product specifications, regional availability and retail partners, visit https://www.haier-europe.com/en_GB/.
About Qingdao Haier Refrigerator Co. Ltd.
Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Haier Refrigeration has been ranked the world's No. 1 by sales volume for 18 consecutive years by Euromonitor International. The company serves users in more than 200 countries and regions worldwide and continues to build on its ecosystem brand strategy through innovation across smart home, digital connectivity and user-focused living solutions.
Media Contact
Zhao Yaxin
Qingdao Haier Refrigerator Co. Ltd.
Email: zhaoyaxin@haier.com
¹ Tested by Guangzhou Testing Center of Industrial Microbiology, n. WJ20182093
² Tested by VDE Germany, www.VDEinfo.com ID.40059956
³ Tested by VDE Germany, www.VDEinfo.com ID.40058948
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