T-Mobile is at it again. The carrier is offering to pay off anyone's existing contract who signs on with T-Mobile and give them a Samsung Galaxy S5 with no money down and no annual contract.
For the third day in a row, T-Mobile has rolled out a promotion geared toward getting consumers to drop their current contract and sign on with the "Un-carrier." Today the program centers on encouraging the millions of Galaxy S4 owners who want to upgrade to the latest Samsung model to dump their current carrier and move over to T-Mobile.
The official deal, which went into effect today, offers a Galaxy S5 for zero money down (with 24 monthly payments), with no annual service contract, zero overage charges, and zero hidden devices costs, the company said.
The company's other big lures this week included a $40 per month calling, texting plan with 500MB of data and a deal where T-Mobile will add a cellular-ready tablet to a voice plan for free. The company is also giving incentives for people to come in and upgrade their Wi-Fi-only tablet to one that includes full wireless capablity.
T-Mobile contracted with the Kelton Group to survey Galaxy S4 owners to see what phone they would like to have in the future. The survey found 89 percent of these people plan to step up to a Galaxy S5, with 40 percent doing so in the next three months.
More importantly to T-Mobile, 80 percent of those surveyed said they would be willing to switch carriers and the only thing only holding back most of these people was the early termination fee they would have to pay to their current carrier.
"Since we launched Contract Freedom in January, we've seen an amazing response from customers feeling trapped in their contracts at other carriers," said Mike Sievert, chief marketing officer for T-Mobile. "But people like to switch carriers at the same time they switch devices, and the Galaxy S 5 is the first major device launch of the year. It's jet fuel on an already successful fire."
T-Mobile estimates that about 25 million Americans are currently under contract to one of the major carriers.