Showtime's standalone video streaming service, simply titled Showtime, won't just be coming to Apple devices next month, as previously announced.
The Showtime service will also be coming to Roku and PlayStation Vue devices in July, will cost $10.99 a month, be available on Apple TV, iPhones, and tablets, as well as available for viewing on Showtime.com.
For one monthly fee, subscribers get on-demand access to all the previous seasons of older shows, like Dexter, as well as the latest episodes of ongoing shows like Masters of Sex.
It's an approach similar to that of HBO Now, which allows subscribers to watch all the latest HBO shows on Apple devices without having to have a cable subscription. HBO Now costs $14.99 a month and will soon be coming to Android devices and Google Chromecast.
One major difference (aside from programming) is that Showtime will be available on a wider range of devices than their HBO competitor out of the gate. Showtime chairman and CEO Matt Blank says additional platforms for the service will be announced in the future.
"We didn't consider an exclusive window," Blank says. "Giving consumers choice among the top providers was always our first priority."
It's a stance that falls perfectly in line with Blank's earlier statements during the announcement of the streaming service.
"At Showtime, we're excited to offer consumers the opportunity to subscribe in new ways, by simply having an Internet connection," Blank said. "Our intent is to make Showtime available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series Ray Donovan and Masters of Sex."
Another distinction between the two on-demand video services is the ability to watch live feeds of the network's west and east coast channels, something that the CBS-owned Showtime does which HBO Now does not.
This isn't the first streaming service offered by CBS, either. The company recently released CBS All Access as well, which grants subscribers access to thousands of new and old CBS television shows for $5.99 a month.