Ahead of next week's Worldwide Developers Conference, Apple is continuing to whet the media and tech guru's appetites alike with comments about upcoming relases.
The most recent entrant into the fray was Eddy Cue, senior vice president of Internet software and services, who claims that this year's allotment of Apple products is the best he has seen in his quarter century at the company.
The comment, which has gone viral on the micro-blogging site Twitter, says that the innovation and uniqueness of new Apple products should wow the audience and help the company recapture its edge over the market, as Samsung has become the top smartphone seller in recent years, usurping that position from Apple and its iPhone.
"Later this year, we've got the best product pipeline that I've seen in my 25 years at Apple," Cue said.
The comment has left many wondering what exactly Cue means and there is much commentary and hope for a litany of products that the company could be pushing out. With Apple leading the development of tablets, smartphones and laptops, the WWDC conference is gearing up to be a unique event.
Observers expect Apple to announce at WWDC the launch of a new series of iPads and iPhones, which should help the company reach out to customers after not really adding any new products to their lineup over the past half of the year.
Most products are expected to be out around Thanksgiving time in order to be on the shelves for the Christmas shopping season.
It also comes on the heels of reports that Apple will purchase Beats Entertainment for $3 billion and is moving into the integration of its products inside the home in what it is dubbing the "smart home," where Apple devices can be linked to one another to have more access to lights and other home fixtures through your smartphone or tablet.
Many believe, as Cue apparently is pushing, that the time is now for Apple to launch a series of new products, which could be something nobody is truly expecting. It is already well-established that a larger-screen iPhone 6 is expected this year, with an even larger 5.5-inch display slated for 2015.
Now, as Cue gets the media and the tech industry excited about WWDC, it will mean the company has to deliver in development.