Electroencephalogram (EEG), or brain monitoring, is becoming as popular and ubiquitous as monitoring pulse or heart rate. Technological advancements have accelerated the industry's growth and possibilities in a matter of a few decades. Today, products based on EEG technologies are venturing into totally new industries and finding more uses - from medical to entertainment and business-related tasks. Devices and services that appear on the market are becoming more affordable and convenient for the end user.