'Likes' on Facebook, Instagram Posts Can Now Be Hidden--What Led to This Change? Facebook and Instagram are now letting users hide "likes" on posts. They could also choose not to see the number of people who liked posts from other users. by Joseph Henry
Tech Facebook Is Cracking Down On Spammy Posts That Beg For Likes, Comments, And Shares by Alexandra Burlacu
Tech Facebook Reactions Study Shows Underwhelming Adoption: Most Users Stick To 'Likes' by Horia Ungureanu