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Google Puts Up Billboard For Oct. 4 Event: Can The Pixel 2 Take The Spotlight Away From The iPhone X?

14 September 2017, 2:20 pm EDT By Carl Velasco Tech Times
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Google has officially started teasing about its upcoming smartphones, the sequel to last year's critically revered Pixel and Pixel XL.

Reports previously suggested Google would unveil the handsets on Oct. 5, but a new billboard in Boston suggests the reveal will actually happen a day earlier on Oct. 4. This would mark exactly a year since the Pixel reveal and will be nearly a month after the iPhone X was unveiled.

Apple's new radical flagship is the only thing that everybody can talk about, it seems. Some are in love with it, while a number of others hate it. But in the end, praise and clamor are just indiscernible noise, and it's exactly this noise the Pixel 2 needs to tone down to gain some hype and attention.

Google Teases Oct. 4 Event For Pixel 2

The plain white billboard simply reads, "Ask more of your phone." Then on the bottom is Google's "G" logo and "Oct. 4" beneath it. There could be a number of interpretations here, sure, but it's safe to say that this is looking to be a phone-focused event. Again, it would make sense if Google finally unveils the much-talked about Pixel 2 and Pixel XL 2.

There's a lot of pressure for the new phones to be excellent, especially since last year's Pixel phones offered one of the best Android experiences ever. There are a number of new features Google could add, including wireless charging and dual cameras, not to mention a bezel-less display.

But going this route will make it harder for Google to differentiate itself from the pack. The landscape is already crowded with excellent phones such as LG V30, Galaxy Note 8, and Essential PH-1. It's up to Google to determine what will make its new phones different, and more importantly, relevant. It's hard to imagine if a month later the iPhone X will still be making headlines, but Google needs to act fast, and it better hopes the new Pixel phones are exciting enough to cause consumer furor.

Pixel 2 And Pixel XL 2 Rumors

The upcoming Pixel phones will be water and dust resistant and will have an always-on display. They'll be powered by the Qualcomm Snapdragon 835 chip instead of 836 and run Android 8.0 Oreo out of the box. They'll also feature squeezable edges a la HTC U11. All these, however, are rumors, so take them with a grain of salt.

Do you have a Pixel 2 wish list? What are your expectations for Google's upcoming Oct. 4 event? As always, feel free to sound off in the comment section below!

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