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How Data Science Enhances Customer Experiences in Banking: Senior Data Analyst Shares Her Insights

The ultimate goal for businesses remains unchanged: to provide top-tier customer service and experience. This pursuit has driven companies to continuously improve their services, even if it means investing heavily in technology. They seek innovative solutions to elevate their offerings and solidify customer loyalty by doing so. This environment is familiar to senior data analyst Ranjeeta Bhattacharya, who has spent 15 years exploring current and emerging technologies to improve banking sector processes.
by Carl Williams
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