Google Messages responds to a crisis by turning off one of its featured services for the application, the RCS, that supposedly makes texting better in the service. The RCS feature of Google Messages got temporarily shut down in India after a wave of users experienced unwanted ads and spam messages that took over the service. 

Google Messages Turns Off RCS in India to Avoid Ads

Unwanted ads block most of the text messaging section, and it appears on top of messages, which is annoying for some public members who need the service for their personal or business needs. Now, The Verge reports that Google made an action to combat the unwanted ads, and it is by turning off the Rich Communication Services feature on its Messages app. 

RCS is a gift for all, as it brings a service that is unparalleled by regular texting that users are familiar with, as it is the service that has ruled for decades now. However, Google's dedication to bringing innovations and new features changed the traditional way, tapping into the unique power of cell towers to transmit RCS data for all.

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Spam Messages and Unwanted Ads in RCS?

According to a report last month by 9 to 5 Google, India experienced one of its nastiest problems with a text or chat messaging feature from the company's features. Google Messages saw unwanted ads on its platform, and the company's service is rid of spammy ads that mostly impede their capabilities to send messages and use the app as it is. 

Google and its RCS Service

RCS to RCS messaging gives people a chance to send better text messages from one device to the other, and it would not need WiFi or Data connections to make the message available to others. A recent change in the services brought RCS to a broader view, as Verizon is adopting the feature for their messaging services sent via the SIM cards and through cell towers. 

However, Apple is not one to adopt RCS as it holds a specific feature on its services known as the iMessage. 

Unlike Apple, which has a universal messaging application that would send much information over data, Google and Android users do not have it unless they use an instant messaging application. Hence, the RCS is an ideal move for the company in promoting better texting for all, focusing primarily on Android smartphones. 

Now, this feature is supposedly turned off in India, with the country going back to regular text messaging to reach their loved ones or friends to make conversation temporarily. Nevertheless, people should not fear this as it would not be a permanent thing that Google would employ for its service, especially as it thrives in using RCS.

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Written by Isaiah Richard