Shure debuts MoveMic, its entry into the wireless lav mic market, competing against established players like Rode. With a frequency range of 50Hz to 20kHz and a range of up to 100ft, it promises eight hours of recording per charge.
(Photo : Shure)
Shure engineers tapped decades of wireless knowhow to build the best audio experience possible. Using a custom acoustic design and proprietary wireless software, MoveMic takes cable-free recording to new levels of broadcast quality.
Shure's MoveMic
Shure makes its foray into the wireless lav mic market, marking a significant development in consumer electronics. The Chicago-based audio manufacturer has unveiled its latest product, the MoveMic, marking its entry into the wireless lav mic market.
While not the first high-end microphone company to explore this territory, TechCrunch reported that Shure faces competition from established players like Rode, which has received mixed reviews.
With a focus on work interviews and in-person podcast recording, users seek a solution that ensures audio quality, even during lengthy discussions. Given the inconsistent performance of similar products, industry observers are keen to see how Shure's MoveMic fares.
The system offers various options, starting from $249 for a single clip-on microphone. A pair with the receiver is priced at $499, while the receiver can also be purchased separately for the same price, albeit without integration into the charging case seen in some competing models.
The microphone features discreet styling, designed to easily conceal behind clothing. Weighing 8.2g and measuring 46 x 22mm, it boasts an IPX4 rating for resistance against light splashes and sprays of water, such as rain.
With a frequency range of 50Hz to 20kHz and a tolerance of +/-1dB, the MoveMic offers reliable audio quality. It provides a range of up to 100ft (direct line) from the paired device. Shure estimates eight hours of recording per mic, with the included charging case offering two additional full charges.
Competing with Other Wireless Microphones
The MoveMic system from the audio company is now available, featuring single-channel ($249 MoveMic One) and dual-channel ($349 MoveMic Two) models. It enters the competitive market of wireless lavalier microphones, which includes Rode's Wireless Go system and DJI's Mic in various tiers.
Unlike many competitors requiring a receiver for smartphone connectivity, Shure's system offers direct-to-phone wireless transmission. However, this feature is exclusive to Shure's MOTIV apps, available on iOS and Android, which may not suit all users' preferences.
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While lavalier microphones were previously primarily used by professional film crews, the trend has shifted towards consumer-friendly lapel mics in recent years.
Although plug-in solutions for smartphones have existed, affordable options for capturing high-quality two-way conversations have only become widely available recently. The success of this category has attracted numerous competitors, with the market now featuring around a dozen players.
However, few can match the reputation and trust associated with Shure, a renowned audio brand known for its excellence in microphone technology. In contrast, many competitors, such as Anker and DJI, are not traditionally recognized for their microphone offerings.
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