Google Chrome has released new updates dealing with irritating ads that suck too much of your battery or data. Starting in the next several months, Google will experiment on blocking all online ads that are resource-heavy or causes too much usage of devices' CPU. The search engine will provide until August for ad creators to fix their ads to give leeway during the operation.
Google Chrome no longer allows ads that suck too much battery and data
Have you experienced a website that has never-ending advertisements popping in? Google Chrome now found the problem and wants to lessen all data-consuming ads before it reaches audiences.
According to Google's blog, a lot of ads found on different websites cause a "disproportionate share of device resources, such as battery and network data, without the user knowing about it."
This is where Google Chrome wants to end the problem. As a part of the 'Better Ads Standards' program launched by the Coalition for Better Ads group, the company will soon seek to block ads that may harm data consumption and battery life of users.
Commonly, these ads illegally mine cryptocurrency, were poorly programmed or made with unoptimizing network usage. These are the main reasons why most users' devices receive too much data or quickly lose battery life, even with just browsing online.
"In order to save our users' batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad," written on the blog. "When an ad reaches its limit, the ad's frame will navigate to an error page, informing the user that the ad has used too many resources."
How will they measure if an ad has too much data consumption?
As explained, before August comes, all ad creators will still have a few months before Google starts to block ads.
"Chrome is setting the thresholds to 4MB of network data or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage. While only 0.3% of ads exceed this threshold today, they account for 27% of network data used by ads and 28% of all ad CPU usage," explains Google.
Once an ad does not follow the right guideline of Google's measurement, the ad's frame will redirect to an error page to inform users that the previous ad consumes too much battery or data on devices. For now, Google will still have 'loose hands' on battery-sucking ads out there. But when the month of August ends, Chrome seeks to make this feature more stable on all websites.