The Apple Watch has officially gone on sale, and while it's only available for pre-order right now, Apple Stores have the wearable devices on their shelves. So members of the public are getting their first chance to touch and wear it for themselves.

Check out these social media pictures and videos coming in from some of Apple's biggest stores, including stores from New York and London.

As is their custom, Apple Stores are launching this brand new product with much fanfare and hype. This is how the 5th Avenue "glass cube" store in New York opened this morning.

Here's an early adopter getting cheers and hugs from store employees in London. Reminds one of how Saturn used to congratulate new car owners.

This guy tried out apps, contacts and the Digital Crown scroller.

Here's a customer getting a watch face presentation from an Apple Store employee.

This customer in a London store gets a quick overview of several features.

Here's a strap fitting in progress.

In typical Apple fashion, even the display showcase areas are slick.

These photos of the Watch on display are like tech porn.

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