Sportradar leverages the power of sports data and digital content for clients such as Google and Yahoo Sports, while counting the NFL, Nascar and NHL as its partners.

And now...Sportradar can boast about its high-profile investors just as quickly as it does with its high-profile clients. That's because Michael Jordan and Mark Cuban have invested $44 million in the latest funding round toward the Swiss company, as it continues its expansion in the United States. As part of the announcement, Jordan and Cuban will also join Sportradar's newly-formed advisory board.

"Sportradar is well-positioned to be a global force in the sports data business," Cuban, the billionaire owner of the NBA's Dallas Mavericks, told TechCrunch. "Their data scientists are amazing."

Sportradar's latest funding round was led by Revolution Growth, of which Washington Wizards and Washington Capitals owner Ted Leonsis is a co-founder of.

"Like Wall Street, sports is all about real-time data," Leonsis told Tech Crunch, adding that he will also join Sportradar's board. "Tens of millions of people can't get enough real-time information about players and teams and leagues."

The possibilities of Sportradar's latest investment round are endless. Not only could the data be used to make teams — across a number of sports — better, but also the numbers could have ramifications on fantasy sports and sports betting as well.

As it currently stands, Sportradar covers upwards of 325,000 live events over 48 sports, so there are many ways that the money could be spent.

It will be interesting to see Sportradar's first couple of moves following the contributions and possible board direction from Cuban and Jordan.