Audi has launched a new service called 'Audi at Home,' which allows residents of San Francisco and Miami to reserve cars through their smartphones, with each vehicle built to suit specific tastes.
The system will launch at the new LUMINA luxury condominium project, which is based in San Francisco, and at the Four Seasons in Miami. Eventually, Audi plans on spreading the service to additional locations.
It's important to note that Audi doesn't refer to the new service as a car rental service. Calling it "vehicle-sharing" keeps the new program under Audi's bounds of service, leaving the door open for new cars of a range of types in the future.
"Spontaneity, personalization and customization is core to the Audi at home service," said Mark Del Rosso, the Executive Vice President and COO of Audi America. "It provides residents a truly premium experience that suits their daily life and needs, whether it's a car for a quick getaway out of the city or an extra vehicle for visiting guests."
Residents of the condominium and guests at the Four Seasons will be able to register through the concierge at the property, before reserving at the Audi at Home website. Users will be able to receive the car at the Audi garage or through the property's valet. Users can simply return the car to the valet at the end of the reservation.
Cars in the fleet of Audi at Home include the likes of the S7, the S5 Cabriolet, the SQ5, TT Roadster, Q7, and the RS5 Cabriolet. Residents can rent the car either on an hourly basis or on a daily basis, however Audi hasn't yet released any pricing details.