Customers are now waiting for Black Friday, which falls on Nov. 27 this year, when various retailers offer discounts on a wide range of products. However, Amazon said that it will be offering deals that customers can enjoy and avail for as early as Nov. 20.

On Wednesday, Nov. 18, Amazon announced that it will add deals as part of its Black Friday promotion that will include a new product for as often as every five minutes for eight days.

Customers can shop at Amazon from the comfort of their home and enjoy a limited-time only Lightning Deals throughout the span of the promo. Although, Amazon Prime members will get an advantage as they will be able to access most of the Lightning Deals about 30 minutes before the regular customers.

Amazon also confirmed that this year it will also introduce over 150 Lightning Deals, which will only be available via the Amazon Mobile Shopping App Fire OS, iOS and Android. Customers can find these deals on the app daily from 3:00 p.m. PT (6:00 pm EST) to 11:00 p.m. PT (1:00 am EST) starting on Thanksgiving until Dec 9.

"Customers can truly sit back and relax with their family and friends this holiday season knowing that they will be notified as soon as the products they've had their eye on are about to go on sale," says Steve Shure, vice president of Amazon Consumer Marketing.

Shure added, that nowadays, more customers are opting to find and take advantage of Amazon deals from the comfort of their homes. Amazon is trying to make the shopping experience more convenient for these customers.

Amazon also gave a sneak peak of some deals, starting off with the Kindle Paperwhite, which be available for only $99.99. Next, there will be $30 off on Kindle tablets and Kindle for Kids Bundle.

Amazon Fire will be discounted by $25 and the retailer will also discount Amazon Fire TV Stick (with or without remote control) by $15.

The TCL 55-inch Roku Smart LED TV will be available for $348 and the TCL 32-inch Roku Smart LED TV for $125.

Amazon will also offer home theater projectors, laptops, tablets, Bluetooth headphones, wireless speakers and many more gadgets at discounted prices from Nov. 20 onwards.

Photo: Mike Seyfang | Flickr

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