Amazon Prime already offers a slew of benefits to subscribers, but it could become even more enticing in the future.
For $100 per year, Amazon Prime currently enables its subscribers to take advantage of better shipping options, as well as a number of other neat features such as music and video streaming courtesy of Prime Instant Video.
It's already a pretty good deal that's constantly growing in popularity and attracting more customers, and it could get a whole lot better if a new report turns out to be accurate.
According to Bloomberg, Amazon Prime could soon allow its subscribers to access other video sources as well, even if they are not from Amazon. Citing sources familiar with Amazon's plans, the publication reveals that Amazon Prime Instant Video users will be able to enjoy content from on-demand networks.
"Prime customers will have the option of adding other online subscriptions to their accounts, including major, well-known movie and TV channels, and Amazon will also sell prepackaged bundles of its own creation, said the people," Bloomberg reports.
The sources spoke to Bloomberg under the condition of anonymity, asking the publication not to disclose the names of the partners either, as the plans are still private. Nevertheless, the sources did mention that the new options could go into effect this December, which would be just in time for the holidays.
Considering that Amazon faces some tough competition from the likes of Netflix and Hulu, adding programming from other sources could give it a significant edge against rivals.
As Bloomberg further points out, Amazon Prime Instant Video could evolve to bridge the gap between cable-TV offers and online video options available through various devices such as Roku or the company's own Amazon Fire TV.
The sources also told Bloomberg that Amazon will expand its Prime offerings with videos from other services, which will be available alongside its own licensed programming and original content. Amazon will reportedly include the branding of its partners. Simply put, Amazon aims to make on-demand networks more readily available, offering a one-stop shop for extra convenience.
The report also notes that Amazon is working on allowing customers to use their Amazon credentials for easy login directly into other streaming services.