Apple iOS Grabs 78.3 Percent Of US Thanksgiving Online Shopping On Mobile, Trumping Android By 360 Percent


E-commerce revenue on Thanksgiving Day increased by 12.5 percent compared to last year. The report came from the E-Commerce Pulse of Custora, a free online dashboard that focuses on providing statistics and benchmarking data on e-commerce activities in the United States.

The e-commerce statistical data were gathered from more than 200 Web-based retailers, 500 million anonymized shoppers and $100 billion revenue from online sales.

The report also noted a strong revenue growth in this year's Black Friday sales compared to last year's. The company noted that by 8:30 a.m. EST, online sales were "up 9.4 percent over the same time frame on Black Friday 2014." Orders made online are up 7.3 percent, whereas revenue earned an increase of 9.4 percent.

Transactions (orders) made online on Thanksgiving Day were 10.8 percent higher than the same day in 2014.

This year until October, it was recorded that 28 percent of online orders were made using mobile devices such as smartphones and tablets. There was also a notable increase in using mobile devices among shoppers recorded on Thanksgiving Day. Records show that online orders jumped to 39.3 percent on Thanksgiving, which beat last year's record of 34.3 percent.

Thanksgiving Day is also the day when the platform of choice among online shoppers is revealed. Once again, it is a face-off between Apple and Android devices. Apple managed to remain as the dominant platform when it comes to online shopping on mobile devices as seen throughout the year and until the first three weeks of November.

On Thanksgiving, Apple devices made up 78.3 percent of the share in mobile e-commerce purchases, a slight decrease from last year's Thanksgiving when it earned 79.9 percent. Android, on the other hand, made up 21.5 percent of the total market share, up from last year's record of 19.3 percent.

Overall, Apple continues to command a higher commercial relevance in terms of shopping done online, with its dominance rating seen as 3.6 times higher than Android's.

Apple clearly trumps Android in the mobile shopping department, despite Android being ranked as the top smartphone platform in July by comScore. According to comScore's data, Android had a 51.4 percent market share while Apple had 44.2 percent. The rest of the market share was divided among Microsoft (2.9 percent), BlackBerry (1.3 percent) and Symbian (0.1 percent).

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