Tesla is on the verge of being challenged by a new player in the electric car market. Called Faraday Future, the new company is expected to showcase its new concept at the Consumer Electronics Show in January 2016.

The mysterious electric vehicle startup is said to be developing its own version of the Tesla Model S, an autonomous vehicle of the future. The car won't be out in 2016 as some might believe, but sometime in 2017. The concept that will be shown off at CES 2016 will give the press and interested parties a clue to what the car might look like.

Renders in the past have given the impression that the car might have a similar design to the BMW X6. Furthermore, the battery in this unknown Faraday Future car is expected to have a battery life that is 15 percent more than the 85 kilowatt-hour battery in the Tesla Model S.

This means the Faraday Future electric car could travel up to 300 miles on a single charge.

The design being similar to the BMW X6 makes sense once you realize Faraday Future hired former BMW employee and i series co-founder Richard Kim. From what we've come to understand, Kim is now the head of design at Faraday Future.

In a statement, Kim says the plan right now is to launch one car first, and then six additional vehicles after. No word as of yet when these other cars will come. With the first car set for 2017, chances are Kim is not certain when the company will begin production on the next models.

The company is also aiming to offer an on-demand model that is designed to better meet the needs of customers. Instead of just selling a single car, Faraday Future is planning to sell vehicles required on a particular day or occasion.

According to Faraday Future, the company plans to "launch with fully-electric vehicles that will offer smart and seamless connectivity to the outside world...we are also developing other aspects of the automotive and technology industries, including unique ownership models, in-vehicle content and autonomous driving."

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