It seems that Sony has confirmed that its new FES e-paper watch — which was initially "blind"-tested under the faux-brand "Fashion Entertainment" (hence "FES") — has an early December release date, and that in a world of smartwatches, its main features only seems to include an elegant aesthetic, an e-paper face with e-ink watch hands and ... telling time.

Well, not exactly. Priced at $240 USD, the Sony FES Watch has 24 different design options that change the look of both the watch face and the band, the latter of which also has a band of e-paper running along its surface, supported by a polycarbonate strap and fastened with a traditional fold-over clasp. Weighing in at 43 grams, with a case 7.5 mm thick, the device, which was made possible via an online crowdfunding campaign in 2014, also comes with a two-year battery life.

According to Sony's New Business Creations Department, the FES' aim is to "[merge] technology with fashion"; if that's the case, then Sony CEO Kazuo Hira's promise to "continue to make advances that make your life better and ... provide you with wow experiences," which he stated in a press release issued in September.

"I believe there is still great potential for innovation within consumer electronics," he added.

The Sony FES Watch will be available for purchase via Japan's Yahoo online shopping section on Dec. 10.


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