Pornhub is looking to get into the holiday spirit with a new Christmas ad that promotes giving away premium porn to your loved ones.

The advertisement, a hilarious take on holiday commercials, features a family that is getting together for Christmas, with most of the members shown to be happy as they open their gifts.

Grandpa, however, is shown sitting on the couch while looking glum, and his grandson notices that. He approaches his grandfather and gives him an envelope, and once the grandfather sees what is inside, he gets up and gives his grandson a hug.

The gift is shown to be a Pornhub Premium gift card, ending with written text of "This Christmas, give the most touching gift," and the URL of the gift section of Pornhub Premium.

"With the holidays upon us, we wanted to provide our community with the opportunity to give the most touching gift of all to their loved ones," said Pornhub VP Corey Price in a press release.

While the advertisement's satirical approach to holiday commercials may not be well accepted by some, the product that Pornhub is selling in the adt is a great one for fans of the website. Pornhub Premium offers users an experience that is free from advertisements, with faster video playback and higher streaming quality. Ponhub Premium also contains what the website says is the biggest collection of exclusive, full-length high-definition adult films, which are available in 1080p resolution.

According to Pornhub, the gift cards for Pornhub Premium are specially customizable, with personal messages possibly added to the cards. The cards can also be sent on the same day of purchase or at a future date.

The advertisement is the latest publicity stunt for Pornhub, with its previous one back in June being its attempt through an IndieGoGo crowdfunding campaign to raise $3 million. The money would have been used to film the first porn video in space.