This will be sure to pump primetime into Amazon Prime.
The tech giant announced its Streaming Partners Program on Tuesday, giving Amazon Prime members the ability to add Showtime and Starz in addition to a dozen more video subscriptions to their membership. Amazon says Showtime and Starz are available on a free-trial, self-service cancellation basis or special Prime member pricing subscriptions for $8.99 per month. Will that make you cut the cable chords?
"The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions," Michael Paull, vice president of Amazon's digital video, said in a company press release Tuesday. "With the Streaming Partners Program, we're making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we're making it easier for viewers to watch their favorite shows and channels."
The Streaming Partners Program also touts IMDB X-Ray integration, unified search and browse across subscriptions, and unified voice search on Fire TV.
Showtime and Starz are excited as can be about their respective programs being available to Amazon Prime members via this effort.
"By marrying Showtime with the powerhouse retail capabilities of Amazon, we continue to greatly expand our footprint, making sure our service is available to new subscribers whenever and however they want to watch us," Showtime president David Nevins said as part of the release statement.
Added Starz CEO Chris Albrecht: "Starz is excited to offer subscriptions to our premium hit shows like Outlander and Power, as well as our thousands of movies, to Amazon Prime customers."
More content always helps ... and just in time for holiday binge watching.