Facebook started to test a "Click for more" feature for videos on the social media platform, causing a lot of Internet aficionados to speculate a new TV app on the way.

The call-to-action add-on is hard to miss. On a Facebook video, it's positioned just above the video controls right in the center. Clicking on it will open a new window, where the video will be enlarged and the surrounding area will be darkened, offering a selection of related and advertisement videos that can also run on autoplay.

The thing is that even other clicks anywhere else on the video will pull up the new window. Before this, they would put videos on pause, which led to Facebook receiving community backlash over it.

At any rate, the new interface is very functional as users can jump from video to video and resume from where they left off on each one.

"I click back and forth between a dozen different videos, and each one of them resumes playing exactly where I'd left off. It is so fast and intuitive. I watch CNN and NowThis and HuffPo. This is what TV is supposed to be," Jason Stein, founder and CEO of social media agency Laundry Service, says.

He also makes a good guess that this could become the UI of the Facebook app on the Apple TV. He continues to say that the new interface of Facebook videos is similar to that of Apple TV apps, noting that it's designed with a "big rectangle on top, small rectangles on bottom."

Currently, only the desktop version features "Click for more." On the Facebook iOS app, playing videos automatically goes to the new window, whereas on the mobile webpage, it's just the video.

It seems there's a pretty good chance this could be a new Facebook TV app in the making, not to mention it could also be something for virtual reality headsets such as the Oculus Rift, which the social media company acquired back in 2014.