Celebrities Ellen DeGeneres and Justin Bieber both outbuzzed BuzzFeed in November, beating the viral video site on the charts for top cross-platform video views for the month. That's the first time this year that traditional entertainment channels trumped Web-based video content for the number one spot.
Ellen's video content was viewed over 1.1 billion times across platforms like YouTube, Facebook and others, according to Tubular Labs, which monitors Web views and compiles the chart. Justin Bieber came in second, with over 850 million views. Two separate BuzzFeed channels came in third and fourth, with BuzzFeed's Tasty Videos offshoot slightly outpacing BuzzFeed itself, with 789 million and 749 million views respectively.
Note that if you add the two BuzzFeed channel numbers together, the company still holds the top spot overall by a comfortable margin. Still, it's the first time all year that any traditional entertainment platform beat out the site, which, in addition to news reporting, is a mega viral video content provider.
Interestingly, even though Ellen's daily daytime TV show is a talk format hosted by a comedian, it was music that generated the buzz that helped her win the month in views. Ellen's surge in November was, ironically, helped along in part by the runner up, Bieber, who visited DeGeneres' show for an entire week's worth of appearances, boosting her numbers in the process. One Direction, which lost out to Bieber for top album honors when the pop stars released their new discs in the same November week, visited Ellen and generated a substantial number of views from its own ravenous Internet fan base. In addition, a popular Ellen spoof of Adele's "Hello" video also helped her take the crown for the month.
Speaking of Adele, the superstar singer rounded out the top 5 chart in cross-platform Web views with 581 million, spurred on of course by the success of the real version of her "Hello" music video. The singer had a stellar month all around, with November also marking the release of her new album "25," which broke sales records for an album in its first week of release and continues to top the charts with a remarkable eight million albums sold and counting.