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Polar Introduces Polar Balance Service To Better Help Users Track And Lose Weight

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Wearable fitness maker Polar introduced a brand-new way its users can track and manage their health data at CES 2016 in Las Vegas on Monday.

Called Polar Balance, the complete weight-management service combines data from the Polar Balance Bluetooth Smart Scale, any Polar activity tracker like the Loop 2, and the Polar Flow app that is available for iOS, Android and web service, eliminating the need to keep separate food dairies or apps.

"Measuring body functions comes naturally to Polar, so tapping into weight management is a natural next step for us," Jukka Jaatinen, director of new business areas for Polar, said in a press release. "We've combined our existing technology and know-how with the weight-management concept to come up with a unique solution. Polar Balance is motivating and easy to use — for losing and maintaining weight. We want to give our users the best possible tools to help them achieve and maintain a healthy and balanced lifestyle."

To use Polar Balance, the user starts by setting their target weight using the Polar Glow app. Each time they step on the company's smart scale their weight is sent directly to either their Polar activity tracker or the Polar Flow app.

The service then tracks all the user's daily activity along with their changing weight, providing motivation in the form of feedback and advice so that users reach their goal. Feedback includes suggesting that the user increase their daily activity to stay on target, or decrease their intake of calories.

When users open the Polar Flow app they will see Polar Balance's Weight Loss Speedometer that allows them to assess how quickly they are losing weight, if they should eat less or get moving more. If the user eats healthy and stays on top of their daily goals, they will start to loose wight without stressing over using various health apps.

The Polar Balance smart scale can be used as a stand-alone product, with up to 10 people setting their own personal data. It's available in black and white options for $99.95. However, to get the most out of the weight-management service, use the smart scale alone with the wearables that include the Polar Loop, Loop 2, Loop Crystal, M400, and V800, with A360 fitness tracker compatibility coming soon.

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