Volvo's newly released S90 online configurator is the next wave of window shopping for vehicles tailor made for prospective new car buyers.

Like Motorola's Moto Maker for smartwatches, Volvo's online carmaker for its top-of-the-line S90 luxury sedan puts the prospective buyer in the front seat of designing their very own car.

The 2017 Volvo S90 rivals Audi's A8, BMW's 5 Series, and Mercedes-Benz' E-Class, and with this new online customization option, the S90 does make for a sweet unique selling proposition.

Available models of Volvo S90 that can be configured online include the T5 and T6. The entry-level S90 T5 is powered by a turbocharged four-cylinder 250 horsepower engine with front wheel drive, while the T6 comes equipped both a turbo and supercharged 316 horsepower engine that delivers on all four wheels.

New car buyers shouldn't expect to customize their car with a neon sky blue color palette – it is a Volvo – but there are a total of nine plain choices to color in an S90. Color choices include a Mussel Blue Metallic, Luminous Sand Metallic, and Crystal White Pearl Metallic. Beyond body paint, buyers can also choose from four different wheel styles including 21-inch bright alloy wheels.

Inside, customers have eight interior color combinations (white leather would be our last choice just because that just picks up stains quickly), a sunroof, ventilated front seats and Apple's CarPlay. That all comes as standard.

For a bit more money, Volvo offers a high-end sound system, a heated steering wheel, heated front and rear seats and heated windshield washer nozzles. These extra options come configured in five option packages: a Bowers & Wilkins premium sound system package, a climate package for colder climates, a Vision package, a Convenience package and a Momentum Plus package.

In line with making their cars "deathproof", S90 customers can also equip their luxurious sedans with some of the most advanced technology in a car. The S90 will be the first car in the U.S. that offers self-driving technology as a standard feature. Also, all S90's will offer Volvo's second-generation Pilot Assist technology as standard.

In the more specialized Vision and Convenience packages above, Volvo S90 buyers also get blind-spot monitoring, Visual Park Assist, Homelink and a few 12-volt power outlets, too. Of course, all of this comes conveniently by ticking a few checkboxes on Volvo's website.

At one point or another, we're going to have to click on that Checkout button and pay up. But for now, Volvo says pricing is not yet available so prospective buyers do have some time left before committing to their customized S90.

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