Fitbit unveiled today the latest addition to its 2016 lineup of wearables, the Fitbit Alta, which is as much of a fashion accessory as it is a fitness tracker.
The Fitbit Alta has a satin finish and a stainless steel body with a modular design that includes an easy-to-read OLED tap display that shows the time, activity stats and notifications. The display can also be personalized to feature a portrait or landscape clock face.
Consumers will be able to further personalize their activity tracker to match their style. The Alta features a slim, interchangeable wristband with a quick-release feature that allows consumers to change the band from a fashion statement to a more workout-friendly band.
This means consumers can swap the bands to be able to sport the classic fitness band when at the gym, wear the premium leather bracelet at work or the stylish hand-polished silver bangle for a night on the town.
The Fitbit Alta tracks all-day activity, exercise and sleep, using the company's SmartTrack technology that automatically recognizes and records continuous movements such as walking, running or when the user is playing sports.
Users will be able to see their step count, distance, calories burned, active minutes and time on the display, and view their weekly exercise goals using the Fitbit app.
Alta also includes the new feature Reminders to Move, which encourages the user to get active throughout the day. This feature is ideal for those in office jobs or those simply looking to reduce the amount of time they are stationary to boost their metabolism. Nudging the user to get going, the user will receive short prompts to help them meet a ministep goal of 250 steps per hour (about 2-3 minutes of walking). The user has the ability to turn on a "Do Not Disturb" notice for when they need to attend a meeting or appointment.
Fitbit announced that Alta is now available for preorder through the company's website, and will launch in March in the U.S. for $129.95. At the time of the launch, consumers can also purchase the classic fitness band in black, blue, teal and plum for $29.95; the soft, premium-hide leather band in graphite and blush pink for $59.95 (with a camel option coming soon); and the hand-polished stainless steel silver bangle for $99.99 (with the shiny gold option coming later this year.)
This fashion-forward fitness tracker is the second new product Fitbit has announced this year. The company previously unveiled the Fitbit Blaze Smart Fitness Watch at CES in Las Vegas last month. The smartwatch will also be released in March for $200.