The release of the latest installment of football game franchise Madden is right around the corner, and that means it's Madden season. What exactly is Madden season, you say? Just watch the video below, then we'll talk.

Still don't get it? Me either, but apparently Madden season is all about destroying your rival's entire life and making them go insane just so that they will play a game of virtual football with you. At least according to this surreal, over-the-top advertisement that is clearly trying to invoke the sheer insanity of classic Old Spice style ads that were all the rage a few years back. As the video so eloquently puts it "Madden season is the reason my hand touched your face."

The video stars comedian Kevin Hart and "Neighbors" actor Dave Franco. The two are Madden rivals, but Franco refuses to play against Hart. Hart doesn't take rejection well, and slowly causes Franco's life to fall apart after he keys Franco's car, invades his house at night, causes his significant other to leave him and shows up at his work office with pro football players to intimidate him. Franco finally snaps and accepts Hart's Madden challenge as his house burns down in the background. But hey, at least it looks like he wins the game.

Madden NFL 15 arrives August 26 for Xbox 360, PlayStation 3, Xbox One and PlayStation 4.

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