That Kanye West loves Kanye West is no surprise. In his latest album, "The Life of Pablo," he raps about himself in the third person on a track called, "I Love Kanye."
The self-proclaimed "greatest living rock star on the planet" puts on quite a show and he knows he himself is the show. Thus, the "I love you like Kanye loves Kanye" memes that abound on the Internet.
And Kanye gets the Internet. When he tweets to his millions of followers to download and subscribe to Tidal, the app shoots straight to the top on the Apple App Store. But despite Tidal's ranking on Apple's storefront, Kanye went on yet another Twitter tirade saying that his album will never be on Apple Music.
Not only will Kanye's "The Life of Pablo" not be on Apple Music, but it won't be available on Apple iTunes, Spotify or even the nearest record shop near you. It can only be heard on Tidal.
"My album will never never never be on Apple. And it will never be for sale... You can only get it on Tidal," the hip-hop mogul tweeted.
Tidal is the Jay Z-owned music streaming service that charges the highest monthly subscription fees of $9.99 per month. There's a more expensive $19.99 monthly subscription plan that offers high fidelity music streaming, too.
But among Spotify, Apple Music, and a few others, Tidal has struggled to gain traction in a market that's already too crowded. Even with Jay Z's rockstar posse of friends from the music industry such as Beyoncé, Rihanna, and of course, Kanye West supporting Tidal, it's still stuck in the shadows of more established competitors.
If the music industry's biggest persona has to resort to virtual begging on Twitter to make Tidal reach the top spot of the App Store charts instead of the big name artists exclusively distributing their music on it, that can't be a good sign for the company as a whole.
Kanye may just change his tune just like the way he's changed the title of his latest album from "Swish" to "Waves" to "The Life of Pablo."
Confessing his $53 million debt on Twitter and reaching out to Facebook's Mark Zuckerberg for $1 billion, Kanye is going to need Kanye to swallow his pride and bring "The Life of Pablo" over to Apple Music. He could use the money.