Now that merger talks with Sprint have collapsed, T-Mobile is taking aim at its once would-be partner.
The company has just launched a new customer recruitment program that aims to "rescue" Sprint subscribers. As a price war brews between the two companies, T-Mobile is banking on the help of its subscribers to lure away customers from its now bitter rival.
Starting next week, T-Mobile customers under the company's Simple Choice plan will get a full year of free unlimited data if they successfully recruit a Sprint, AT&T or Verizon customer. People on Simple Choice plans with unlimited data, on the other hand, will receive a $10 credit per month over the next year.
"Sprint's customers have suffered much. They've endured the Framily. They've endured America's slowest nationwide LTE network. And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, 'best deals' to everyone but its own current customers. It's hard to watch," the company said in a press release.
T-Mobile was referring to an unlimited data, text and call plan that Sprint launched earlier this week. Sprint's new pricing plan for individuals undercuts a similar T-Mobile plan by $20. Sprint will offer its new unlimited plan for $60 starting this Friday.
Under the program, Sprint also promised to pay off the early termination fees of subscribers "for a limited time" when they switch from another carrier. The company said that customers who bring their number and activate on its new Family Share Pack plan will get a Visa Prepaid Card worth up to $350 to buy out their family contract from another carrier.
While T-Mobile's offer also extends to AT&T and Verizon customers, the company singled out Sprint. The company, which called on its customers to "rescue beleaguered Sprint customers," revived its favorite point of criticism against rival mobile providers- overages.
"Sprint launched a new family plan with a fixed data cap and no option for unlimited data. When families exceed their cap- assuming that's even possible on the nation's slowest LTE network- families are hit with overages to the tune of $15 per gigabyte," added T-Mobile.
T-Mobile's referral program goes into effect on Aug. 29. The company also promised customers a $25 credit for each referral.