Despite warning labels that advise against the use of cough and cold medicines on children aged six below, a new study in Canada has found that about one in every five children still receive the medication.

This meant that most parents disregard the warning labels, researchers said, suggesting that stronger label warnings might help alleviate the problem.

Health Canada introduced the warning labels in 2009 based on the lack of evidence regarding the effectiveness of cough and cold medications on children under six years old.

Since then, there has been a 22 percent decrease in the use of over-the-counter (OTC) cough and cold medication among the age group.

The study, which was conducted at St. Michael's Hospital in Toronto, measured the cough and cold medication use of 3,515 children aged one to five years old from 2008 to 2011 — before and after the labeling requirement was mandated.

The St. Michael's Hospital researchers found that 18 percent of children still take cough and cold medications.

Dr. Jonathan Maguire, one of the researchers in the study, said they found that a large number of kids continue to receive OTC cough and cold drugs even with public health advisories from the Government and mandated labeling requirements.

But why? Researchers said some parents may not be aware of the recent change in cough and cold medicine recommendation. What's more, parents would be surprised to learn that the medicines can be harmful to kids, he said.

Maguire said it is important for health professionals to raise awareness about the matter. Specifically, clinicians should inform parents that there are evidences which suggest these medications have no real benefit in young children.

Previous research has revealed that placing substances such as tobacco products with stronger warning labels has helped regulate them.

Maguire believes similar strategies could be effective in reducing cough and cold medication use in kids.

"When a child has a cough or cold, it's extremely challenging for families and parents are looking for some relief," said Maguire. He adds that with patience, as well as hugs and kisses, the children can feel better over time.

Meanwhile, the findings of the study are featured in the Canadian Journal of Public Health. The study was funded by Canadian Institutes of Health Research.

Photo: Watashi Wani | Flickr