Apple unveiled quite a number of awesome things during its exclusive event on March 21, including Siri integration for the Apple TV. But just three days later, it has another idea up its sleeve!

The company announced on March 24 that it is working with musician and technopreneur and television executives Ben Silverman and Howard T. Owens to produce its first original, non-scripted content for Apple TV.

The show will focus on the applications economy and the great ideas that drive people to create apps. It will at first focus on the apps in the Apple App Store, of course, but the company did not say whether the discussions would be limited to what is available in its own marketplace.

"One of the things with the app store that was always great about it was the great ideas that people had to build things and create things," Apple Senior Vice President of Internet Software And Services Eddy Cue said in an interview.

Details for the production have not yet been revealed but it was confirmed that it was Ben Silverman who came up with the idea and proposed it to Apple. It's fortunate that he has actually worked with Eddy Cue decades ago when the executive produced "The Office."

"We thought it was perfectly tailored for Apple," Cue said.

There are rumors that Apple is looking into more original series content the way Netflix is doing with its streaming service, but Cue already clarified that, while the company is looking to produce original content its focus would be about apps - much like what Silverman proposed - and music programming, which is what it has been doing so far.

There's no word yet on when Apple is expected to launch the show.

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