Hershey Co. debuted a new corporate logo on Friday before the holiday break, but their early Tuesday morning meeting will likely discuss the new logo's unfortunate resemblance to the "poo emoji."

The new logo removed the "S" from the Hershey Co. logo, and removes the foil that normally covers the chocolate adjacent to the brand name.

The social media reaction has been nearly unanimous, a remarkable feat on the internet.

Before getting feedback from the public, Hershey Co. was fairly confident the new logo would be well received.

"Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally," said the company's official press release.

One has to wonder whether it crossed any of the Hershey executives minds that their logo alluded to such an unsavory symbol. 

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