The Motorola team has collaborated with Futura, a renowned graffiti artist, to custom paint 30 Moto X smartphones.
Futura's real name is Leonard McGurr and he is a popular pop urban artist based in New York. He is renowned for his street graffiti work back in the '70s and '80s and is now a successful gallery artist. Futura has previously worked with top brands, such as Nike, The North Face and Levi's.
In a recent promotional video released on YouTube, Futura was featured in an empty warehouse, using the Moto X smartphones as his canvas for an artwork. The artist shared his personal take on street art and how it speaks volumes to a lot of people who wish to stand out.
According to Futura, in this day and age, "it's getting harder and harder to maintain one's individualism." The artist's message echoes Motorola's focus on customization as part of its re-branding strategy.
Lenovo bought Motorola from Google in 2014. An earlier report at TechTimes indicated Lenovo's plans to slowly phase out the Motorola brand, but the company later decided to keep the name Moto, as well as the "M" logo on its products.
Futura explained what the Motorola brand meant to him over the years, saying that he actually loved Motorola products.
The Moto X Pure flaunts some cool new features, including a 21-megapixel camera, a 5.7-inch QHD display, a Snapdragon 808 processor and longer battery life. The latest smartphone is praised for its classic design and is rated as the best midrange smartphone users can get.
The limited-edition Moto X Pure smartphones painted by Futura are selling for $350 over the weekend, Engadget reports. The special graffiti edition Moto Reissued is also available for purchase through underground retailer Stefan's Head, a text-message based e-commerce service. To place your order, text 646-759-0904.
To get a better idea of the painted smartphones, check out the video below.