Twitter has launched a new app for the Apple TV, Amazon Fire TV and Xbox One, but it's not for tweets — it's for live video streaming.
Going on the social media platform via a TV isn't exactly the easiest thing to do, and saying that it's just downright clunky is putting it nicely already. With this shift in focus, the brand may finally make its way to more living rooms here and there, not to mention that the new app makes more sense than just a feed of tweets.
"These devices will bring Twitter's live streaming video experience to life on the TV screen. Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs," Anthony Noto, chief financial officer at Twitter, says.
The executive also points out that the new service is not behind a paywall, and that means users don't have to subscribe to anything to access HD videos. On top of that, users don't even have to log in with their Twitter accounts.
To get the app off to a good start, the company is rolling it out just in time for the NFL Thursday Night Football game, and down the road, there are nine more NFL live streams in line to span throughout the season.
As for what else is in store, it will offer curated videos from Vine and Periscope and the top tweets on Twitter. That's not all either, as there will be content from a ton of other sources, including Bloomberg News, Cheddar, Campus Insiders, Pac 12 Networks, NBA and MLB Advanced Media.
The app is already available across the globe. For the Apple TV, it's already up at the App Store, and as an exclusive perk, viewers get a live premium video feature and a stream of the top related tweets beside the clip.
For the Xbox One, it's now up for residents in Australia, Brazil, Canada, Mexico, the United Kingdom and the United States. For the Amazon Fire TV and Fire TV Stick, it's now up for users in the United Kingdom and the United States.
Interestingly enough, this comes hot on the heels of when the social media network started the Publisher Amplify Program, which allows content creators to monetize their videos.
With all said and done, what do you think of Twitter's video streaming app? Hit us up in the comments section below and let us know.