With the market for premium tablets satiated with the best of what Apple and Samsung have to offer, E Fun delivers an affordable Windows 8 tablet for consumers looking for value and affordability.
With a price point below $200, E Fun's Nextbook is the result of a concentrated effort along with Microsoft and Intel to put solid tablets in the hands of more consumers.
"We are excited to expand our product portfolio with our first Windows tablet," says Jason Liszewski, managing director and vice president of sales at E Fun. "Our collaboration with Microsoft and Intel was the next logical step in the evolution of the company and brand. It has been a pleasure working with them on the development of a tablet that offers tremendous value to professionals, students and casual users."
E Fun's new Nextbook is a 2-in-tablet that includes a POGO connection to accommodate a keyboard attachment. The 10.1-inch device has a resolution of 1280 x 800, with a webcam on its face and a 2-MP camera on its back.
The tablet is powered by a quad-core Intel Atom Processor. It's fitted with 1 GB of RAM and 32 GB of long-term storage space, which can be expanded via the device's microSD slot. The tablet's outputs include a micro USB port, mini HDMI port and an audio outlet.
There's a g-sensor for motion-controlled apps and games, while a year's worth of Office 365 personal and 1 TB of OneDrive cloud storage helps to facilitate productivity on the convertible tablet.
"Intel is enabling our customers including E Fun to design high-quality, affordable tablets with lightning fast performance and long battery life that the Intel Atom processor provides," says Erik Reid, general manager of Intel's Tablet Business Unit. "We are proud to support E Fun in extending their successful product line to Windows tablets for consumers in the United States."
The Touch ID fingerprint scanners Apple rolled out in the latest refresh of its iPad tablets could revive the series' stagnant sales. But like HP and its affordable Stream laptops, E Fun is looking at the section of the mobile market that has been witnessing steady growth.
"Within four short years, E Fun went from launching in North America to being the fifth-largest tablet supplier in the U.S. in 2013," said Jean Philippe Bouchard, a research director at IDC. "We anticipate both Windows platforms and larger tablets to gain share going forward so this product is well-positioned to capture this growth."