Nokia might be gearing for a 2017 re-entry into the smartphone industry, with the rumored Nokia D1C to be the headline of its official comeback.
The Return Of Nokia
In a time where smartphones weren't integrated in widespread tech vocabulary, Finnish phone maker Nokia helmed the phone industry at large. As innovations zipped past the threshold, which saw more companies keen on a space in the pile, Nokia struggled to outperform its new rivals in the smartphone turf, progressively losing its market stronghold at each turn.
Microsoft absorbed Nokia back in 2014, but even the purchase wasn't able to pull the company off its rut, seeing as its parent decided to offload its feature phone business to Foxconn in May this year.
Fast forward to today, where Nokia is gearing up for its due return. Nokia Power User has uploaded a slide off the company's presentation shown during a meeting it held for investors at the Capital Markets Day event held Tuesday, Nov. 15 in Barcelona, Spain.
The slide provides a brief once-over to the company's plans for 2016 to 2018.
Nokia's Plans For 2017
Nokia's 2017 inroads pin it as expanding leadership in virtual reality platforms and transitioning into a digital health brand. More importantly, Nokia will return as a smartphone brand next year, the slide confirms.
That said, Nokia will remain a brand, overseeing production of the phones and acting as owners of patents instead of doing direct leg work, according to GSMArena.
Newly formed company HMD will take charge of smartphone production, in an attempt to revitalize the name of Nokia, created back in May solely for this purpose. It plans to pump $500 million in global marketing over the next three years to propel Nokia back into the esteemed lineup of phone makers today.
It's possible that the Nokia D1C will spearhead Nokia's 2017 re-entry. The D1C has already visited both AnTuTu and Geekbench, further pinning its imminent release. The listings purport the D1C to sport a Full HD display, 13-megapixel and 8-megapixel rear and front-facing cameras, 3 GB of RAM and an octa-core Qualcomm Snapdragon 430 processor.
It's hard to say whether the D1C will indeed open Nokia's official re-entry, but the company could possibly spill more details about its agenda along with its upcoming flagships in an upcoming keynote it'll host at next year's Mobile World Congress.
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