ZTE is launching a limited edition variant of its flagship smartphone, the very durable Axon 7, which will now have more RAM, increased internal storage and a new pressure-sensitive display, the name of which was seemingly borrowed from Apple's "Force Touch" moniker for a similar technology.
More RAM And Internal Storage
The Axon 7 is a flagship which joins a pantheon of others that boasts budget-friendly price points while not skimping on power and top-tier features. At $399, the Axon 7 is a worthy competitor to other flagships out there that come with heftier price tags. With the Axon 7, you don't have to shell out a significant amount of money to join the echelon of premium phone-donning individuals.
The limited edition of the phone will cost $100 more than the original, which will also exclusively come in a gold color. The limited edition Axon 7 will still feature the same aesthetic build of its predecessor and it will still be powered by the same Qualcomm Snapdragon 820 processor, but it will now ship with more RAM at 6 GB alongside 128 GB of internal storage.
Like the original Axon 7, the limited edition will rock a 5.5-inch Quad HD AMOLED display, a USB-C port, dual front-facing speakers, and a HiFi DAC and 3,250 mAh battery to keep everything juiced up.
On the back is a 20-megapixel shooter able to record 4K video at 30 fps and on the front is an 8-megapixel shooter able to record 1080p video.
Force Touch Display
The limited edition Axon 7 will also have a pressure-sensitive screen. ZTE is calling it "Force Touch" and it claims that the feature will allow for a more intuitive user experience, though it wasn't able to explain specifically how.
"As the first ZTE device to arrive in the U.S. with Force Touch technology, the Axon 7 lineup continues to showcase ZTE's innovation in the handset market," said Lixin Cheng, ZTE USA's chief executive.
Pricing And Availability
The limited edition Axon 7 will be available in limited quantities exclusively through ZTE's website for $499.98. For those who don't fancy internal upgrades that much, you may still opt for the 4 GB RAM Axon 7 model since it will still be available even with the arrival of the limited edition, very much unlike OnePlus' decision to withdraw the OnePlus 3 in favor of the OnePlus 3T.
For those of you looking for an inexpensive premium smartphone, this might be the best time to put the Axon 7 under your radar, especially considering that it will receive an Android 7.0 Nougat update come January.
Will you be getting the limited edition Axon 7 or do you think the upgrade is too minimal to justify adding $100 to its original price tag? Feel free to sound off in the comments section below!